TNR
Bridging the gap between PR and Media
TV Interview Training
TV media training can be organised as part of a broader media training schedule or as a stand-alone course.
TV interviews can be a daunting prospect for a spokesperson but they are often the most effective way to get your key messages across to a large audience. The TV interview training section of TNR’s media training courses provides spokespeople with the practical interview skills, knowledge and confidence that are crucial for appearing on TV.
For more information on TNR's Media Training
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Utilising the fully equipped broadcast training studios at the Press Association, spokespeople are interviewed on camera by senior broadcast journalists with extensive experience of working in the TV media. All our TV media training exercises are bespoke; created from scratch to ensure spokespeople receive training that is tailored to their individual level of ability; media experience; and consistent with the kind of TV media interviews they are likely to do in the future.
We teach practical interview techniques such as to help spokespeople deliver key messages effectively in a range of different interview styles. For example: confrontational; crisis; discussion; soundbite; reactive vs proactive; national vs regional; BBC vs commercial; talk show; phone-in; live and pre-recorded; face to face (in studio) and down-the-line.
A typical course of TV media training covers:
- Understanding TV media and what the journalist wants
- Working with the journalist to deliver a TV interview that engages, entertains and informs
- Preparing for a TV interview; objectives, key messages and tips for being on camera
- Being ‘on camera’ and taking control
- Handling time constraints
- Dealing with difficult questions and making the most of every answer
- Using language effectively (cutting the jargon!) and usinf examples
- Dealing with different types of interviews
- Considerations for ‘being seen’ e.g. what to wear, eye line, posture, working with an ear-piece etc
In a typical course of media training, each spokesperson will undertake a minimum of two practical TV interviews with personal feedback from an experienced journalist. Stand-alone TV training can include more practical exercises or can prepare spokespeople for undertaking longer-format interviews on, for example, panel or discussion programmes.
Click on the links below for more details about what we cover in our practical media training, our facilities at the Press Association and trainer biographies:
> Press Interview Training Exercise (pre-course)
> Radio Interview Training
> Meet the Trainers
> ISDN Broadcast Studio
> Media Training homepage
For more information on TNR's Media Training
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