A-Roll for the Triumph Inspiration Awards 2010
The leading lingerie brand Triumph International appointed TNR to provide broadcast, online and photography PR support with the aim of securing global coverage for the Triumph Inspiration Award 2010 in London. The event was planned to the finest detail. Three camera teams and two photographers capturing the catwalk show, the winning moment and reaction from the high profile judges whilst two on-site editors packaged video and photography material throughout the night for immediate publication. A team of five undertook a dedicated phone sell-in to broadcasters and online media in more than 30 countries.
The video footage was picked up all over the world by major TV stations including APTN and Reuters (global news agencies); BBC (UK); Sky Television (Australia); RAI (Italy); Fuji TV (Japan); RTL (Germany); and CCTV (China).
The video footage was also picked up by the Press Association Video Wire and distributed to online media outlets in the UK including the Independent, The Evening Standard and Yahoo.
Overall there were 1,817 downloads from the Online Press Office, over 200 pieces of digital and broadcast coverage, and 40 pieces of print coverage.
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