Two-day PR Training course

“Effective Communication through the Media”

Who should attend:

Press Officers and PR Consultants in the first 3 – 4 years of their careers.

Rate:

£795 per delegate (charity and group booking discounts available)

Course overview:

A two-day PR Training course focusing on how to maximise coverage on TV, radio, press and online, all from a journalistic perspective. Delegates are given a unique opportunity to learn from industry experts what journalists are looking for and how to marry that with the demands of a PR brief.

Course content includes:

• Improving creativity and structure in Press Release writing

• How to pitch a feature

• What picture editors look for in a photo

• How news agencies work and a tour of Press Association

• How it feels to do Radio and TV interviews - practical exercises

• How to increase broadcast coverage

• Communicating online – where to start

• Working as a team under pressure

• Planning and pitching a media campaign

Delegates also have a chance to meet and quiz members of the Press Association's editorial staff.

Upcoming course dates:

• 14th and 15th April 2010