’Bite size‘

Coming soon!

Who should attend:

Press Officers and PR Consultants interested in developing their understanding of online communications (digital PR).

Length:

One day

Course overview:

How do developments in the digital world affect communications strategy?

It’s a question that’s occupying many discussion forums and creating debate amongst media and communications experts.

Aimed at busting some of the myths around online and social media and to provide insights from industry experts, digital journalists and professional bloggers, this new one day specialist Digital PR course will help you explore how and when to communicate effectively online and when you should avoid it.

Areas we will address include:

• What is Social Media and how does it apply to PR?
• Where is the editorial line, online?
• How to work with online journalists
• How to create a blog
• Using the Internet to track news about your organisation
• Twitter… fad or fab?
• How and when to ‘engage’
• How to make SEO work for you

Register your interest and we’ll inform you when course dates are released.