Despite the massive explosion in demand for video to support PR stories, recent RAJAR statistic show that radio is still audiences’ favourite medium and it’s popularity is actually increasing.
In a candid interview with award-winning broadcaster, Gill Pyrah, she offers insight into how PRs can best work with radio journalists to take advantage of the editorial opportunities on the UK’s national and regional air waves. Gill’s credits include presenting The Pyrah Programme on LBC, for which she won the Variety Club’s Independent Radio Personality of the Year. She has also been the face and voice of BBC Midlands Today, Radio 4’s Kaleidoscope and Gardener’s Question Time. Gill is also one of the principle journalist trainers on TNR’s media training courses, run at the Press Association.
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