A-Roll for the launch of Celebrity Eclipse on a mission to rescue 2,500 stranded British tourists.
TNR have worked with Royal Caribbean Cruises Ltd for the last four years helping to produce TV and online footage for the inaugural ships Equinox and Eclipse. Each launch involved extensive planning and filming in several locations on tight deadlines. The Celebrity Eclipse launch became a responsive news story when the maiden voyage was during the midst of the Icelandic volcano eruption. With thousands of British tourists stranded across Europe, Celebrity Cruises, the PR team and TNR worked around the clock to arrange for the ship to sail to Bilbao, Spain and rescue some of those stranded.
Royal Caribbean and TNR enjoyed huge success with the coverage received not only in the National press but internationally too, for the launch of each ship. The Celebrity Eclipse launch was also a finalist in the prestigious PR Week Awards 2010 for the ‘Best Use of TV, Radio and the Internet’.
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