TNR
Bridging the gap between PR and Media
Radio Interview Training
Radio media training can be organised as part of a broader media training schedule or as a stand-alone course.
UK radio is a well-loved medium and one of the most effective ways to reach large, loyal audiences. TNR’s radio interview training helps spokespeople make the most of their time ‘on air’ with practical, bespoke media training exercises that take place in the Press Association’s fully equipped ISDN broadcast training studio.
Without the use of pictures, graphics or other visual aids, spokespeople will learn radio interview skills from experienced broadcast journalists which allow them to communicate their key messages with colour, interest and enthusiasm over the air waves.
For more information on TNR's Media Training
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Radio media training exercises are bespoke and created in line with a brief, taking into account an individual spokesperson’s previous media interview experience; ability; and the type of radio interviews they are likely to do in the future. Where possible, media training scenarios are based (confidentially) on real life examples of the organisation’s previous and upcoming media activity.
Radio interview-types covered by our practical radio media training include; live vs pre-recorded; in-studio and down-the-line; national vs regional: talk-show; phone-in; BBC vs commercial.
Our radio interview training covers:
- Preparing and taking control
- Setting objectives and identifying key messages
- Becoming familiar with the radio studio environment
- Being aware of programme style and content
- Adopting the right tone and talking to the listener
- Responding to listener questions
- Using examples to bring stories to life
- Delivering key messages and making the most of every answer
- Bridging away from difficult questions
- Dealing with different types of radio interview
For more details about what we cover in our practical media training across Press, Radio and TV, please click on these links.
In a typical course of media training, each spokesperson will undertake a minimum of two practical radio interviews with personal feedback from an experienced journalist. Stand-alone radio training can include more practical exercises or can prepare spokespeople for undertaking longer-format interviews on, for example, panel or discussion programmes.
Click on the links below for more details about what we cover in our practical media training, our facilities at the Press Association and trainer biographies:
> Press Interview Training Exercise (pre-course)
> TV Interview Training
> Meet the Trainers
> ISDN Broadcast Studio
> Media Training Homepage
For more information on TNR's Media Training
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