TNR
Bridging the gap between PR and Media
Press Interview Training Exercise
(pre-course)
The press interview section of our media training courses helps spokespeople understand what print journalists are looking for so they can match their own business objective as closely as possible to that of the reporter.
We teach techniques that allow spokespeople to take control in press media interviews by developing interview skills and awareness of how to engage with print journalists and solicit information that helps spokespeople prepare and deliver key messages effectively.
For more information on TNR's Media Training
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Press Interview by telephone
Press interviews by phone are the most common way to interact with the print media. TNR’s practical media training gives spokespeople the experience of conducting a press interview safely and confidentially, while learning interview skills that ensure they can stay ‘on message’ and avoid the typical traps that spokespeople often fear.
Our journalist media trainers write every press interview into an article so spokespeople can see the connection between what they say and what ends up in print. All media training exercises are bespoke so the press interview (and the resulting article) will be a true representation of the kind of print interview your spokesperson might expect to do in the future.
Our press interview training covers:
- Handling an unsolicited print journalist enquiry
- Gaining information and understanding what the print media wants
- Appreciating journalist deadlines
- Preparing for your press interview
- Communicating key messages through quotes
- Key interview techniques
- Understanding what’s on and off the record in a press interview
- Coping with difficult questions
- We also provide 'on location' training if required
Click on the links below for more details about what we cover in our practical media training, our facilities at the Press Association and trainer biographies:
> Radio Interview Training
> TV Interview Training
> Meet the Trainers
> Media Training homepage
For more information on TNR's Media Training
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