A-Roll for Fairtrade Fortnight 2010
The Fairtrade Foundation is the independent non-profit organisation that licenses use of the FAIRTRADE Mark on products in the UK in accordance with internationally agreed Fairtrade standards. They are in front of the media on a regular basis, especially around the period of their ‘Fairtrade Fortnight’ and so for the last six years, TNR have provided bespoke Media Training for their senior executives and directors in preparation for this.
TNR have also produced B-Roll footage for the annual event in 2010 to help raise awareness of ‘The Big Swap’. The initiative aimed to encourage people to trade in their regular tea for a Fairtrade brand tea. The footage was picked by national and regional broadcasters and multiple online websites.
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