TV & Online - UK Forza Motorsport

Campaign: The UK Launch of the Forza Motorsport 4 game for XBox 360
 
Client: Xbox
 
PR Agency: JCPR

Overall Campaign Objectives

To raise awareness of the launch of the new Xbox 360 game UK Forza Motorsport 4 across TV & Online

Aim: 

Secure broadcast and online media coverage

TNR Services:

TV and Online News Release.

Results:

Broadcast coverage included APTN (Associated Press) and Thomson Reuters.

Our footage was edited and distributed to the media in various formats and, following an intense email and phone sell-in, the footage was picked up by The Sun, Nuts, FHM, ITN, ITN YouTube, Rightster (From ITN), Daily Motion, Blinkx, MSN Video, Hourly TV, ITN's Game On, 360 Faces, Mobile Mobi, T3.com, Let it Flow, London 24 (Archant London), Hackney Gazette, Video Gamer, Xbox Live Addicts, RWD Magazine, Skidd Player, Fitch Media, Gamez Play, Gamez Play YouTube, Huffington Post, Girl Gamers UK. Press Association Video also took the footage which syndicates to The Evening Standard, The Mirror, Irish Independent, Daily Record, The People, MSN, Tiscali/Talk Talk, Virgin Media, Now Magazine, People.co.uk & Wales Online.