Triumph  Inspiration Award 2010

Campaign: Triumph Inspiration Award 2010 (International Campaign)
 
Client: Triumph International
 
PR Agency: Yellowdoor
 

Overall Campaign Objectives:

- To raise awareness of the Triumph Inspiration Award 2010 being held in London.

- To promote the finalist designs from 27 countries and encourage new fashion talent to use creativity and design around this international brand.

Aim:

Secure Broadcast, Online and Print media coverage internationally.

TNR Services:

TV, Online News Release, Online Press Office and Photography.

Results:

All the major broadcasters picked up TNR's footage including Reuters Global Agency,

Australia: Channel 7 Network, Sky TV.

Austria: ATV, Puls 4 TV.

Bulgaria: Bulgarian News Agency.

Canada: CBUT-TV, Global TV, CTV, Fashion Television, TVA, CBC Newsworld.

China: The Chinese Channel London Bureau,

Denmark: DR1, DR HD, DR Update, DR2, DR K.

Finland: Nelonen Media - C4 Finland.

Germany: N24, TV (CNN-owned), RTL, ZDF - London Bureau.

Greece: Skai TV, ET3, ET1 (ERT and NET).

Israel: Israel Broadcasting Authority, Tel-Ad Channel 2.

Italy: RAI, MTV, TG5. Japan: Fuji TV, London bureau, TV Asahi.

Netherlands: AVRO, BVN, BNN (Madiwodovrijdagshow).

Portugal: RTP.

Russia: NTV, Russia 24.

South Africa: ETV.

UK: BBC London and ITV London.

The Online News Release was issued on the Press Association Video wire which is distributed to every online editorial in the UK. Already featured on The Independent online, The Sun online and the Mirror online.