Radio - National Sing Up Day

Campaign: National Sing Up Day

Client: British Gas

PR Agency: Blue Rubicon

Spokesperson: West End star of Oliver Jodie Prenger, who shot to fame on the BBC’s I’d Do Anything and Howard Goodall one of Britain’s most distinguished and versatile composers and championing the initiative.

Overall Campaign Objectives

- To encourage primary school children across the country to warm up their vocal chords and take part in a record-breaking singathon for National Sing Up Day (24th February 2010).

- To raise awareness of the National Singing Programme that aims to put music at the heart of school children’s lives

Aim:  Secure broadcast coverage

TNR Services: Radio service

Results:

Radio coverage included BBC Radio Solent, BBC Radio Three Counties, BBC Radio Leeds, BBC Radio Norfolk, BBC Radio Oxford, BBC Radio Lancashire, BBC Radio Hereford and Worcester, BBC Radio Lincolnshire, BBC Radio Newcastle, BBC Radio Nottingham, BBC Radio Humberside, BBC Radio Kent, BBC Radio Shropshire, BBC Radio Berkshire, Sun Talk Radio, LBC, BBC Radio Suffolk, BBC Radio Shropshire, BBC Radio Cornwall, BBC Radio Wiltshire, BBC Radio Bristol, Heart Bedford, Heart Ipswich, BBC Radio Gloucestershire, Heart London, Heart Sussex, Heart Wiltshire, Heart Berkshire, Heart Hampshire and Pirate FM.