Radio Day - Shell

Campaign: The Shell Challenge

Client: Shell

PR Agency: Edelman

Overall Campaign Objectives

- To raise awareness of the campaign launch to help British families save fuel and money

- To highlight Freddie's Challenge to see how far he could get on just one litre of petrol.

- To encourage people to visit www.shell.co.uk/freddieschallenge where there is a video of Freddie doing his one litre challenge and tips on how to drive more efficiently.

Aim:  Secure broadcast coverage

TNR Services: Radio service

Results: Radio coverage included BBC Radio West Midlands, BBC Radio Gloucestershire, Talksport National (commercial),Sky News Radio, Rock FM, BBC Radio Cambridgeshire, BBC Hereford & Worcester, BBC Radio Solent, BFBS (British Forces), Radio City, BBC Asian Network, BBC Radio Lancashire, Wyvern FM, BBC Radio Derby, BBC Radio Newcastle, BBC Radio Manchester (Sport), Real Radio North West, Press Association Sports wire, LBC, Capital and Radio Jackie.