Radio - Royal Mail

Campaign: Royal Mail Action for Species series of stamps launch (13th April 2010)

Client: Royal Mail

PR Agency: Eulogy

Spokesperson: Les Stocker from Tiggywinkles Wildlife Hospital (who took the photo of the brown long-eared bat that features in the stamp issue), Marina Pacheco, the CEO of The Mammal Society and Philip Parker, head of stamp strategy at Royal Mail.

Overall Campaign Objectives

- To raise awareness of the population of Britain’s humble hedgehog is in decline and the adverse changes in their environment that have seen the numbers of the UK’s precious mammals plummet.

- To highlight the launch of Royal Mail's latest stamp collection 'Action for Species'..

Aim:  Secure broadcast coverage

TNR Services: Radio service

Results:

Radio coverage included BBC Radio Devon, BBC Radio Lancashire, BBC Radio Leeds, BBC Radio Cambridge, BBC Radio Three Counties, BBC Radio Shropshire, BBC Radio Gloucestershire, BBC Radio Derby, BBC Radio Solent, BBC Radio Nottingham, BBC Radio Kent, BBC Radio Northampton, BBC Radio Tees, Radio West Midlands, BBC Radio Five Live Breakfast National, BBC Radio Bristol and BBC Radio Suffolk