Online News Release - Royal Mail

Campaign:  Launch of Royal Mail's new Classic Album covers stamp collection

Client: Royal Mail

PR Agency: Eulogy

Overall Campaign Objectives:

- To raise awareness of Royal Mail's Classic Album covers stamp launch and encourage people to buy or collect the latest series

- To acknowledge the creativity of the artwork on the album instead of the music itself.

Aim:
Secure Online media coverage

TNR Service:

Online News Release

Results:

The Online News Release was issued on the Press Association Video wire which is distributed to every online editorial in the UK. Already featured on
Press Association Video

The Evening Standard

The Mirror Online

The Daily Record

AOL

MSN

Yahoo

Tiscali

Virgin Media

Sports New Media

Blinkx

Northcliffe Media

The Independent Online

Bauer Radio Group

Star and Express

Daily Record

*Newsquest - Newsquest serves 17 daily paid-for titles, more than 200 weekly newspapers, magazines and trade publications across the UK.