Campaign: Racing 4 Change - announcement of the change in horse race betting.
Client: Racing Enterprises
Overall Campaign Objectives:
- To raise awareness of horse racing amongst more of the UK public especially the younger generation.
- To highlight the changes to racing, including the move from fractional betting to a new decimal point system
Aim:
Secure TV and Online media coverage
TNR Services:
TV PR and Online News Release.
Results:
Our footage was edited and distributed to the media in various formats and, following an intense email and phone sell-in, was picked up by ITN, BBC, Channel 4 News, Racing UK and Sky with online use including Press Association Video, BBC Online, Sky Sports Online and The Telegraph.
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