Online - Polo in the Park

Campaign: Polo in the Park lauch 2010

Client: British Horseracing Authority

Agency: Captive Minds
 
Overall Campaign Objectives:

- To raise awareness of the launch of 'Polo in the Park' 2010 with Ambassador Jodie Kidd

- Announce the new rules of the Twenty20 play, accelerating the game into a professional sport rather than a pass time.

- To unveil who made it into ‘Team London’ as they prepare to take on seven countries for the World Polo Series championships in June.

Aim:

Secure Online media coverage

TNR Services:

Online News Release.

Results:

Our footage was edited and distributed to the media in various formats and, following an intense email and phone sell-in, the footage was picked up by The Sun online, Archant24, Click Liverpool, Birmingham Mail online, Sportsvibe.co.uk, Tiscali, Press Association video wire - Footage received by the following websites: The Guardian Online, Trinity Mirror, News Quest UK and News Quest Scotland (including The Herald), Johnston Press group, Irish Independent, Belfast Telegraph, Cumbrian News, MEN, MINDS Video (European) and the Irish Times.