Radio - NatWest My Money

Campaign: NatWest My Money campaign

Client: NatWest

PR Agency: Blue Rubicon

Spokesperson: Child psychiatrist Dr Sandra Scott and Wendy Van den Hende, Chief Executive of pfeg.

Overall Campaign Objectives

- To raise awareness about how important it is that children are equipped from an early age with the skills and judgement to make sound decisions about money management.

Aim:  Secure broadcast coverage

TNR Services: Radio service

Results:

Radio coverage included BBC Radio 5 Live, BBC Tees, BBC Radio Swindon, BBC Radio Northampton, BBC Radio Oxford, BBC Radio Merseyside, BBC Radio Wiltshire, BBC Radio Shropshire, BBC Radio Cambridge, BBC Three Counties, BBC Radio Suffolk BBC Radio Cornwall, BBC Radio Devon, BBC Radio Coventry and Warwickshire, BBC Radio Cumbria, BCB Bradford, BBC Radio York, Juice FM Brighton and Sky News Radio.