TV - National Lottery Awards 2010

Campaign: The National Lottery Awards 2010
 
Client: National Lottery Promotions Unit
 
PR Agency: In house

Overall Campaign Objectives

- To raise awareness of The National Lottery Awards 2010 and all the contributions made by the 70 projects around the UK.

- To encourage local people around the UK to vote for their local project in the finals of The National Lottery Awards 2010.

Aim: 

Secure broadcast and online media coverage

TNR Services:

TV and Online News Release.

Results:

Broadcast coverage included ITV 1 Meridian South East, ITV 1 West x3, ITV 1 Anglia East, BBC One North East and Cumbria, BBC One East (West), BBC One Southampton, BBC One Northern Ireland, BBC One South, BBC One East (West) x2, BBC One South East, BBC One East (East), ITV 1 Meridian South and ITV 1 Granada

The Online News Release was picked up by The Evening Standard, The Independent Online, The Mirror Online, The Daily Record, AOL, MSN, Yahoo, Tiscali Broadband, Virgin Media, BBC Scotland Online – Tayside and Central, BBC Scotland Online – Glasgow and West Scotland, BBC South East Wales Online, BBC Tyne, South Wales Argus, Civil Society, Kent Online, Aboutmyarea, Cheadle, Derry Online, Teachers TV Online, Cornish Guardian/This is Cornwall, London 24 (London Newsquest)  Isle of Wight County Press, Island Pulse, Clitheroe Advertiser, Welsh Icons and the Bath Chronicle/This is Bath.