Online - Miss Great Britain 2010

Campaign: Miss Great Britain 2010

Client: Powershot

Agency: Captive Minds
 
Overall Campaign Objectives:

- To raise awareness of Powershot Energy Drink as a sponsor of Miss GB through subtle branding

- To  celebrate the coming together of two national treasures - Miss GB, the UK’s oldest and most prestigious beauty competition and Weston Super Mare’s Grand Pier, which hit the headlines two years ago when it was almost completely destroyed by a fire.

- To announce the winner of Miss Great Britain 2010

Aim:

Secure Online media coverage

TNR Services:

Online News Release

Results:

Our footage was edited and distributed to the media in various formats and, following an intense email and phone sell-in, the footage was picked up by The Sun Online, The Mirror Online, The Independent, The Daily Star Online, The Daily Record Online, Virgin Media, People Online, MSN, AOL, Yahoo!, Zoo Today Online, FHM Online, Talk Talk and Nuts Online.