Campaign: Launch of the Lyric Hearing Aid

Client: Lyric Hearing Aids

PR Agency: Pegasus PR

A hearing device that is inserted deep into the hear canal and cannot be seen, is being launched today, 13th May for the first time in the UK. The small device, just 16mm in length is designed to be worn 24 hours a day and 7 days a week, for up to 4 months at a time. Those trialling the Lyric over the past few months have reported life changing effects, claiming the in-ear device gives back a feeling of connection to the outside world.

Overall Campaign Objectives

- To raise awareness of the world's first ever invisable hearing aid

- Highlight the benefits of the Lyric

- Drive sales of the Lyric hearing aid..

Aim:  Secure broadcast and online coverage

TNR Services: TV, Online News Release and Online Press Office service

Results:

TV and online coverage - BBC Horizon, BBC South Today, Reuters – Innovations Programme, Press Association videowire, The Evening Standard, The Independent, ITN Productions, Daily Mail online, Daily Express online, The Mirror, The People, MSN, Tiscali/ TalkTalk, The Manufacturer, Medindia & Virgin Media