Campaign: Anniversary of the death of Jimi Hendrix
Client: Guoman Hotels
Agency: Siren PR
Overall Campaign Objectives:
- To mark the forty year anniversary of the death of Jimi Hendrix
- To unveil the 'Hendrix suite' which was dedicated to his memory as his last known address
- To highlight the hotels partnership with The Jimi Hendrix Foundation, the official not-for-profit organisation set up in honour of the iconic musician to provide deprived children with access to musical instruments and music lessons.
Aim:
Secure Online media coverage
TNR Services:
Online News Release and Photography
Results:
Our footage was edited and distributed to the media in various formats and, following an intense email and phone sell-in, the footage was picked up by The Telegraph, The Sun, Daily Mail, The Evening Standard, The Independent Online, The Mirror Online, The Daily Record, AOL, MSN, Yahoo, Tiscali Broadband, Virgin Media, The Guardian Online, Trinity Mirror, News Quest UK and News Quest Scotland (including The Herald), Johnston Press group, Irish Independent, Belfast Telegraph, Cumbrian News, MEN and Irish Times
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