Video - IKEA Big Sleepover

Campaign: IKEA Big Sleepover with Sam Faiers from TOWIE

Client: IKEA

Agency: Cake Group
 
Overall Campaign Objectives:

- To highlight the research produced by IKEA and the British Sleep Council around Britains sleeping habits

- To raise awarenes of the importance of choosing a suitable bed for a good nights rest

- To increase sales of IKEA's new bed range for winter 2011/12

Aim:

Secure online, social media and print media coverage

TNR Services:

Online News Release, Video for Social Media and Photography

Results:

Our footage was edited and distributed to the media in various formats and, following an intense email and phone sell-in, the footage was picked up by ITN, 5* digital TV channel, The Sun, Press Association video wire, Mirror, The People, MSN, Irish Central, Evening Standard, Mail Online, The Essex Chronicle, The Metro, Bliss Magazine and The Essex Enquirer