TV & Online - Hydrogen Car

Campaign: Launch of World's first home fuelled Hydrogen Car

Client: ITM Power

Wednesday 9th July, a British company unveiled a groundbreaking system to fuel a standard car using hydrogen, which they claim could revolutionise the future of the motor industry, while cutting fuel costs and CO² emissions.

Aim:

Secure TV and Online media coverage

TNR Services:

TV and Online News Release

Results:

TV coverage - BBC News 24, BBC East Midlands, BBC South, BBC East, ITV Granada, STV Aberdeen (North Tonight) , ITV West country, ITV Central East, ITV Central Birmingham, ITN Channel 4, BBC South West, ITV London, ITV Tyne Tees , ITN Channel 3, BBC South East Today, ITV Anglia, ITV Ulster and BBC Look North (North East & Cumbria).

Online Coverage - Sunderland echo, Aberdeen Evening Express, Evening Gazette Newcastle, Derry Journal, Derby Telegraph, Streatham Guardian, South London Press, Telegraph & Argus Leeds, EDP24 Norfolk News, Liverpool Echo, Mersey Reporter and Derbyshire Times.