Campaign: Guinness World Records book launch 2012
Client: Guinness World Records
PR Agency: In-house
Overall Campaign Objectives
- To raise awareness of the launch of the new Guinness World Records book for 2012
- Drive sales of the new book and beat their year on year target
- Continue building the brand of Guinness World Records and increase awareness of new records inspiring individuals to break a record themselves.
Aim: Secure broadcast and online coverage
TNR Services: TV and Online News Release service
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