Campaign: Guinness World Records book launch 2010

Client: Guinness World Records 

PR Agency: In-house

Overall Campaign Objectives

- To raise awareness of the launch of the new Guinness World Records book for 2010

- Drive sales of the new book and beat their year on year target

- Continue building the brand of Guinness World Records and increase awareness of new records inspiring individuals to break a record themselves.

Aim:  Secure broadcast and online coverage

TNR Services: TV and Online News Release service

Results:

TV coverage - Reuters, ARD (Germany), APTN (International Agency), France 2 (France), Five (UK National), CTV (Canada), Sky News (UK National), The Chinese Channel (China), GMTV (UK National), TV Tokyo (Japan), Newsround, BBC (UK National),TV3 Malaysia (Malaysia), ITN (UK National), Fuji TV, CNN, Fox news, RTL (Germany), CBS (USA), NBC (USA), ABC (USA) ITV Tyne Tees, Al Jazeera (Middle East), BBC Spotlight (South West), British Forces TV, ITV Central, MBC (Munhwa Broadcasting Corp), BBC London, RTE (Ireland), ITV London, Australian Broadcasting Corp, BBC Look North (Yorkshire), Korean Broadcasting Service, ITV Granada Reports, Tokyo Broadcasting Service and UTV.  

Online coverage - Press Association Video, Virgin, ITN, ON Newsquest (Southern Daily Echo), BBC.co.uk, Yahoo, Yorkshire Post, Metro Online, Mirror Online, Tiscali, The Telegraph, Guardian, The Sun, Mail Online, Times Online, AOL and BBC Oxford.