Campaign: Guinness World Records Day 2010

Client: Guinness World Records 

PR Agency: In-house

Overall Campaign Objectives

- To raise awareness of Guinness World Records Day 2010

- Drive sales of the new book and beat their year on year target

- Continue building the brand of Guinness World Records and increase awareness of new records inspiring individuals to break a record themselves.

Aim:  Secure broadcast and online coverage

TNR Services: TV, Online News Release and Online Press Office service

Results:

TV coverage - BBC Newsround, ITM, This Morning, Five News, Sky News, APTN, Reuters, BBC East Midlands, ITV Central, ITV Granada, BBC North West, N24 (Germany), CNN (International), Chinese News & Entertainment (China), Fuji TV (Japan), TBS (Japan), MBC (South Korea) and CBS (US). SAT 1, ARD, Pro Seiben, Deutsche Welle, SBS 6, NPS - Nederlandse Programma Stichting, NOS, AVRO, TV Globo (Brazil), TV Asahi (Japan), TV3 (Malaysia), Al Jazeera (Middle East) and Fox News (US).

Online coverage - Press Association, BBC Gloucester Online, CNN, Metro, Daily Telegraph, The Sun, Daily Mirror, ITN Productions (agency), The Independent, MSN UK News – photos, Northcliffe (newspaper group), The Plymouth Herald, The North Devon Journal, The Evening Standard, The Independent Online, The Mirror Online, The Daily Record, AOL, MSN, Yahoo, Tiscali Broadband, Virgin Media, Blinkx, Irish Independent, Bauer Radio Group, Northcliffe Media .