Radio - Guinness World Records

Campaign: Guinness World Records book launch 2010

Client: Guinness World Records 

PR Agency: In-house

Overall Campaign Objectives

- To raise awareness of the launch of the new Guinness World Records book for 2010

- Drive sales of the new book and beat their year on year target

- Continue building the brand of Guinness World Records and increase awareness of new records inspiring individuals to break a record themselves.

Aim:  Secure broadcast coverage

TNR Services: Radio service

Results:

Radio coverage - Sky News Radio, BBC Radio Three Counties, BBC Radio Cumbria, BBC Radio Devon, BBC Radio Hereford and Worcester, BBC Radio Kent, BBC Radio Gloucestershire, BBC Radio Oxford, BBC Radio Scotland, BBC Radio Essex, BBC Radio Sussex, BBC Radio Lancashire, BBC Radio Jersey, BBC Radio Shropshire, BBC Radio Sheffield, BBC Radio Wales, BBC Radio Cornwall, BBC Radio Humberside, BBC Radio Newcastle, BBC Radio Leicester, BBC Radio Guernsey, BBC Radio Berkshire, BBC Radio Coventry and Warwickshire and BBC Radio Lincolnshire