Campaign: Fairtrade Fortnight 2010
Client: Fairtrade Foundation
PR Agency: In house
Overall Campaign Objectives:
- To raise awareness of the Fairtrade Fortnight 2010 and encourage people to swap their tea bags for a fairtrade tea.
- To highlight the growth and development the Fairtrade Foundation have made around the world.
- To increase peoples knowledge of where the money goes and how it benefits various countries.
Aim:
Secure TV and Online media coverage
TNR Services:
TV and Online News Release.
Results:
TV coverage - CNBC, GMTV, Sky News, ITV London, ITV Wales, BBC Look North, BBC East, ITV Yorkshire and Five News.
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