Campaign: Celebrity Eclipse's maiden voyage to rescue 2,000 stranded British tourists.
Client: Celebrity Cruises
PR Agency: Siren PR
Overall Campaign Objectives:
- To raise awareness of Celebrity Cruises new liner 'Celebrity Eclipse' heading to Bilbao, Spain to help rescue 2,000 stranded British tourists after the Iceland Volcanic ash cloud grounding all flights in and out of the UK.
- To highlight the vast size of the Celebrity Eclipse's cruise liner and the new facilities on board.
- To raise awareness of the naming ceremony of the ship on Saturday 24th April at Southampton.
Aim:
Secure TV and Online media coverage
TNR Services:
TV and Online News Release.
Results:
All the major broadcasters picked up TNR's footage including BBC, ITV and Sky.
TNR's Online coverage was issued on the Press Association Video Wire, which is distributed to every online editorial in the UK. Already featured on The Independent online, The Sun online and the Mirror online.
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