Radio Day - Casio Pro Trek

Campaign: Casio Pro Trek

Client: Casio 

PR Agency: Hill & Knowlton

Overall Campaign Objectives

- To raise awareness of Alan Hinkes attempt at a new record to climb all of the tallest peaks in the 39 English shire counties.

- To highlight how Alan’s expedition will help raise money for Mountain Rescue – a service in England and Wales that’s made up of highly trained life-savers.

- Explain the features of the Pro Trek watch and how it will aid Alan's challenge.

Aim:  Secure broadcast coverage

TNR Services: Radio service

Results: Radio coverage - Sky News Radio, BBC Three Counties, BBC Radio Hereford and Worcester, BBC Radio York, BBC Radio Essex, BBC Radio Tees, BBC Radio Cambridge, CFM (Cumbria), BBC Radio Somerset, BBC Radio Northampton, BBC Radio Cumbria, BBC Radio Sussex, BBC Radio Norfolk, Heart Norfolk, Heart West Country, BBC Radio Newcastle, BBC Radio Solent, BBC Radio Derby, BBC Radio Wiltshire, BBC Radio Berkshire, BBC Radio Cornwall, BBC Radio Lincolnshire, Eagle Radio, BBC Radio Kent, Imagine FM and Rutland Radio.