Radio Day - Casio

Campaign: Casio and Myleene Klass launch inititative to increase music in schools

Client: Casio 

PR Agency: Hill & Knowlton

Overall Campaign Objectives

- To raise awareness of the launch of the initiative to increase music within schools.

- Reveal research results on how music can benefit young people within other areas of their studies i.e. Maths and English.

- Explain how The Music Sound Foundation has benefitted local schools with funding towards music programmes.

Aim:  Secure broadcast coverage

TNR Services: Radio service

Results: Radio coverage - Sky News Radio, BBC Five Live, BBC Radio Merseyside, BBC Three Counties, BBC Radio Bristol, BBC Tees, Real Radio Scotland, Heart Norfolk, Heart Kent, BBC Cornwall, Heart East Midlands, BBC Radio Sheffield, BBC Radio Stoke, BBC Radio Norfolk, BBC Humberside, BBC West Midlands and BBC Coventry & Warwickshire.