Radio - British Gas with Ben Fogle

Campaign: British Gas Green Streets campaign

Client: British Gas

PR Agency: Blue Rubicon

Spokesperson: Tv presneter and adventurer Ben Fogle and Gearoid Lane from British Gas.

Overall Campaign Objectives

- To raise awareness of the launch of the British Gas Green Streets campaign and encourage communities to apply for a share of the funding of £2 million pound from British Gas, which they can put towards energy saving products and activities for their community.

- To encourage communities to team up and work together and create a greener environment for generations to come.

Aim:  Secure broadcast coverage

TNR Services: Radio service

Results:

Radio coverage included BBC Radio Lancashire, BBC Radio Cambridge, BBC Radio Sheffield, BBC Radio Cumbria, BBC Radio Solent, BBC Radio Shropshire, BBC Radio Scotland, Press Association Wire, BBC Radio West Midlands, BBC Radio Bristol, BBC Radio Tees, BCB Radio, Radio Jackie, BBC Radio Humberside and BBC Radio Nottingham.