Radio - Big Lottery Fund

Campaign: Big Lottery Fund for the New Opportunities for PE and Sport (NOPES) programme.

Client: Big Lottery Fund

PR Agency: In-house

Spokesperson: Darren Gough and Big Lottery Fund Chief Executive, Peter Wanless, who funded the New Opportunities in PE and Sports (NOPES) programme. 

Overall Campaign Objectives

- To raise awareness of the launch of the Big Lottery Fund for the New Opportunities for PE and Sport (NOPES) programme.

- Reveal the results of a report that saw improvements made to almost 3,000 school sports facilities since 2002 due to the NOPES programme.

Aim:  Secure broadcast coverage

TNR Services: Radio service

Results:

Radio coverage - Sky News Radio, BBC Radio Bristol, BBC Radio Coventry & Warwickshire, BBC Radio Derby, BBC Radio Merseyside, BBC Radio Cumbria, BBC Radio Leeds, BBC Radio Tees, BBC Radio Kent, BBC Radio Oxford, BBC Radio Wiltshire/Swindon, BBC Radio Cornwall, BBC Radio Lincolnshire, BBC Radio Devon, BBC Radio York, North West Real Radio, Hallam FM, Absolute Radio, Heart Nottingham.