Campaign: Accessible Britain Awards
Client: The Rough Guide and Motability
PR Agency: Siren PR
Overall Campaign Objectives
- To raise awareness of the first ever Accessible Britain Awards which recognised top attractions across the UK for their commitment to disabled access.
Aim:
Secure broadcast and online media coverage
TNR Services:
TV and Online News Release.
Results:
Broadcast coverage included BBC Points West, ITV West Country, BBC South West Spotlight, BBC London, BBC Look North, STV Aberdeen and North.
The Online News Release was picked up by Bristol Evening Post, This is Bristol,Visit Bristol, Western Morning News, Northern Echo, Telegraph, Packet Newspapers, Gazette Live - Herald and Post, The Sun - print edition
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