The beginning of 2011 saw TNR teamed up with the Rosemary Conley press office to produce video footage of their annual Rosemary Conley Slimmer of the Year Awards.
10 Slimmer’s from around the UK were selected for their amazing effort in losing 100 stone between them at the National Slimmer of the Year Awards, hosted by Rosemary Conley and Dr Hilary Jones.
The Rosemary Conley Slimmer of the year is a great example of a national story with regional appeal. Each winner came from a different area within the UK, giving the regional media a positive case study to inspire their audience. Add in the fact that the media in each region are managed by local people who deal with their regional news agenda on a daily basis and we had a significant, entertaining and genuinely local PR news story to offer multiple newsrooms.
The appeal on a national and regional level resulted in our B-Roll footage being featured on ITN, ITV (Central, Meridian, North East and West Country), BBC (North West, North East and South East) and STV Edinburgh. Repackaging the footage for the online editorials saw our video featured on national websites such as The Independent, The Daily Mail and The Sun and for the regional’s an even greater pick up with the Evening Standard, The Chronicle Live, This is Devon and This is Exeter, amongst others.
Not all stories have instant multi-regional appeal but case studies, regional ambassadors and a variety of cultural opinions or statistics can create it. Messaging, content, the ‘big idea’, the communications platforms remain at the heart of a great consumer PR campaign, but taking it regional gives you the chance of showcasing your work to a much larger, appreciative and attentive audience.
Linda Parker, PR Manager for Rosemary Conley commented:
“We were delighted with the success of the Slimmer of the Year activity this year and the coverage received not only regionally but nationally supports the reason to invest in quality B-Roll and online footage. The video continues to get viewed on our website and we will definitely look to increase on the success with next year’s PR activity.
We were extremely satisfied with the excellent service we received from the entire TNR team. They were extremely focused and dedicated to providing a first-class service to support the promotion of our annual Slimmer of the Year event. We would have no hesitation in employing their services for future events.”
Click here to watch the video for the Slimmer of the Year Awards 2011
Post by Penny Joyner (Marketing Executive @ TNR Communications)