Posts Tagged ‘Radio’

There has been a debate over the replacement of more than 40 local evening BBC shows across England and the Channel Islands in favour of a single show broadcast by BBC Radio York’s Breakfast Show presenter Mark Forrest.

Many listeners have seen this move as a loss to the community spirit local radio encourages.  The argument stems from the belief that a more widespread broadcast misses issues that affect local regions, with one listener commenting ‘Local radio should mean just that not this rubbish which is trying to be all things for all people but failing dismally.’

3,600 people on the BBC Radio Forum have objected to the cuts, while a further 2,600 listeners in Kent have appealed for former local evening radio host Roger Day to be reinstated.

The replacement broadcast is set to save the BBC £8 million from the £115 million local radio budget.

However, the Mark Forrest show does claim to feature the best local stories from around the UK and incorporates opt outs for regional breaking news and sport. The wider broadcast could mean that inspirational local stories will reach a larger audience and generate more impact. In addition, as the show only runs from 7pm – 10pm, it may produce the best of both worlds as it will allow local listeners to access stories from around the country while also providing a purely local aspect for the rest of the day.

As the current HS2 train route story has shown, anything that pits regional concerns against national issues is always controversial. Some people may say that this new national radio show destroys the community element of local radio, while other will see it as opening a wider window onto that very ethos. Either way it’s encouraging in this online era to see radio remaining central to so many people’s lives.

 

Post by Andrew Clark, Production Intern @ TNR Communications

 

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Yesterday, after much protest from listeners and MPs the BBC announced it will drop plans to share afternoon shows within its local radio stations. The media corporation also announced it will look to save £8m in local radio rather than its original £15m target.

This is great news for the industry as it saves jobs and keeps local reporting at the highest standard.  Earlier this week Betty Renwick and Beryl Smith, the DJ Nans, at BBC Radio Humberside beat the likes of Chris Moyles and Chris Evans to Best Entertainment Programme at the Sony Awards for their afternoon show.

David Reeve of BBC Radio Humberside with Beryl Renwick (right), 86, and Betty Smith, 90.

David Reeve of BBC Radio Humberside with Beryl Renwick (right), 86, and Betty Smith, 90.

Betty & Beryl have a total age of 176 years and were spotted on a guided tour of Radio Hull back in 2006.  According to The Sun the show’s producer David Reeves was instantly charmed by their playful spirit and decided they would be perfect for radio.  It is this kind of radio that would be sorely missed by the locals if the BBC did chose to merge afternoon shows with another station nearby.

47 million people listen to radio in the UK and it is this figure that makes you realise how special the medium is.  It is vital for the industry to keep local radio programming engaging and relevant to the audience.  In February the Mail Online reported that local BBC radio target listeners feel neglected by young station staff.  In the same article commercial radio executive John Myers said, “BBC Local Radio has been growing audiences since 2009″ and I would argue the ‘lighter’ afternoon shows are key to keep audiences growing.  Programmes like Betty and Beryl offer light entertainment, but show local radio can hold its own with the national heavyweights as well.

Post by Daniele Baron, Production Assistant @ TNR Communications

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It is a few days since the announcement was made that Dave Berry will be replacing Johnny Vaughan on one of the most popular commercial radio stations in the country – Capital FM London.

It feels like a natural move by Global Radio, who own Capital, LBC and Heart, to bring in Berry who moved from XFM to Capital’s weekend breakfast show in April this year.  Although this might be the case tweeters suggest otherwise…

‘Dave Berry’ was trending on Twitter yesterday but not all for the right reasons.  The fact he was trending does show the presence of Capital FM but many tweeters took to the social network to voice their concerns, with one saying

‘@958capbreakfast Devastating news that Johnny leaving Capital Breakfast!!! Even more devastating that Dave Berry is his successor!!!!’

The over use of the exclamation mark in this tweet alone outlines how Capital fans are feeling about the news, but is it warranted?

London-born Dave Berry has successfully presented on radio and TV for over 10 years, starting at Nickelodeon UK before moving to MTV UK, so his CV is packed with enough experience to back Global’s decision.

Only time will tell whether Berry is the right man for the job or if it’s a huge error by Global Radio. At the moment it is clear Capital fans are not happy so we leave you with this – a grab from the most recent comments on Captial FM’s website…

Dave Berry twitter feed

Post by Daniele Baron, Production Assistant @ TNR Communications

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05.04.2011

Radio in the UK

BBC Asian Network on the Radio

In December 2010, the total radio listenership in the United Kingdom was 46.73 million people.  That 46.73m were, presumably, listening to a mix of stations which is why all programming across the  BBC can boast 34.51 million listeners and yet all commercial programming can still say they achieved 33.06 million listeners in the same period:

The top 10 radio owners with the most listeners
1. BBC national radio (34.51m)
2. Global Radio (18.6m)
3. Bauer Media (12.3m)
4. BBC local/regional radio (10.0m)
5. GMG Radio (4.7m)
6. UTV Radio (3.6m)
7. TIML Radio (1.8m)
8. BBC World Service (1.3m)
9. Orion Media (1.2m)
10. Planet Rock (0.7m)

If looking for the ‘biggest’ radio stations in the UK, the RAJAR results will always list national or London stations at the top due to the sheer volume of people tuning in:

The top 10 radio stations with the most listeners

1. BBC Radio 2 (13.94m)
2. BBC Radio 1 (11.42m)
3. BBC Radio 4 (10.32m)
4. Heart (7.4m)
5. BBC Radio 5 live (7.09m)
6. Classic FM (5.72m)
7. Capital (4.0m)
8. Magic (3.8m)
9. Kiss (3.4m)
10. talkSPORT (3.09m)

However, they can often ignore smaller, local radio stations even though, in many areas, they are the station chosen more often than any other by the people who receive them.  Therefore, if you want to calculate the most popular stations, taking into account not only national stations but regional too, then the ‘reach percentage’ can be a useful figure to examine:

The top 10 radio stations with the highest share of the radio-listeners in their area

1. Manx Radio (55% of people in their area tune in)
2. Moray Firth Radio (54%)
3. Radio Borders (52%)
4. Channel 103 (51%)
5. Island FM (48%)
6. Radio Pembrokeshire (46%)
7. West Sound (45%)
8. CFM Radio (40%)
9. Heart North Devon (40%)
10. Northsound One (39%)

TNR Radio Producer and Community Radio presenter, Elizabeth Herridge gave her view point on the RAJAR figures and how radio stations may respond to them:

‘I know there are some sceptics who question the validity and reliability of the RAJAR figures. However, by using the same methodology each quarter, the research will always throw up useful comparative figures, so you know if your station has improved or not. So what if the numbers seem small? If you are able to start forming a trend and see how you are received in your area against your rivals then it’s still a great benchmark… and on the flip side it also provides another criterion against which to evaluate coverage for PR stories.’

NB: The above figures are based on RAJAR results ending December 2010 and are based on listeners over the age of 15 who tuned in for at least five minutes.

Post by Penny Joyner (Marketing Executive @ TNR Communications)

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The BBC has announced some of its national radio stations, online outputs and digital TV channels may be for the chop. BBC 6 Music and its Asian network are to be taken off the airwaves by the end of next year and BBC online may also be slashed in half by 2013.

Director General Mark Thompson told his staff that quality, not quantity, is the aim of the game – all part of a major strategy review that’s been billed the biggest shake-up in the organisation’s 88-year history.

It’s depressing news for staff at the beeb. The Union says up to 600 jobs are in jeopardy. Many journalists now have to sit and wait to see if their days at Television Centre are numbered.

But what about this talk of “making “fewer things better?” Well, if it goes to plan £600 million will be plunged into higher calibre programme-making. BBC local radio has been told to improve “its quality and originality,” with more investment in local journalism. Nationally, BBC 1 and 2 will be given more cash to grow. While on the web, the BBC will have to provide more links to the pages of rival publishers.

The landscape of the corporation is changing dramatically, and so will the way it works with those outside the walls at White City.

As a TV and Radio Producer, I know first hand that the BBC can be a hard nut to crack when it comes to getting stories on air or online. I consider the quality of much of the beeb’s output to be high already. If more quality is what it’s after, PR professionals will have to follow suit and work even harder to deliver just that.

On the other hand, now may be the time for outlets like ITV and Channel 4 and various other news websites to shine. If that’s the case, more doors may open, and with it, the potential for more PR opportunities in the future.

TimesTimes | Big, bloated and cunning
GuardianAlastair Harper | Guardian | Why everyone wants to #saveBBC6music
Pop justicePopjustice | Why a sad day for 6Music could also be a sad day for Radio 1
GuardianJohnny Dee | Guardian | BBC 6 Music: axing the station would be massive mistake
First PostJonathan Harwood | First Post | Axe ‘commercial’ Radio 1, not 6Music, fans tell BBC
No Rock & Roll FunSimon Hayes Budgen | No Rock And Roll Fun | 6 Music back on Death Row

Post by Tessa Parry-Wingfield (Producer for TNR Communications)

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We were lucky enough to work with Guinness World Records again this year as they celebrated their annual event ‘Guinness World Records Day’ on Thursday 12th November. An estimated 200,000 people around the world came together and attempted a wide range of records in celebration of the fifth annual Guinness World Records Day. The global event attracted record breakers from every continent striving to make their mark in the famous book.

TNR worked closely with the Guinness World Records Team across their TV, Online and Radio PR and enjoyed yet another very successful year achieving national and international coverage.

It seems highly unfair that someone should have this much fun at work as the TNR production crew travelled the far reaches of the globe to film weird and wonderful record attempts, including;

The Most Nationalities in a Sauna – Finland;

The Highest Standing Jump on a Bicycle in Italy;

and The Furthest Distance to Pull a Bus with your Hair in London. 

The Ironman from Leicester, Manjit Singh attempts the record for the furthest distance pulling a double-decker bus by the hair at Battersea Park in London. Press Association Images

The Ironman from Leicester, Manjit Singh attempts the record for the furthest distance pulling a double-decker bus by the hair at Battersea Park in London. Press Association Images

The Romance was truly brought back to London’s St Pancras international railway station, in an attempt to set a Guinness world record for the largest group hug. The record was set by 112 people hugging for one minute.

Guinness world record for the largest group hug. Press Association Images

Guinness world record for the largest group hug. Press Association Images

The footage was picked up by the International London bureaux’s, the UK’s national and regional TV stations as well as multiple online editorial sites.  The radio day achieved 29 radio interviews with BBC and large commercial stations across the country.

Post by Penny Joyner (Marketing Executive for TNR Communications)

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Radio Day at TNR Communications

Radio Day at TNR Communications

It’s official – Radio is still one of the best ways to reach your potential audience. With the radio industry’s quarterly figures showing listening is up year on year, the medium has shown itself robust in the recession.

Rajar report

It’s had a tough old time though – it seems like every 5 seconds someone is warning of the death of the wireless – but the truth is that radio has managed to turn the internet, podcasting and digital broadcasting to its advantage.

The latest scaremongering about Spotify will likely also prove groundless. While Spotify might well give itunes a run for its money, commercial radio is unlikely to suffer as the ease of flicking a switch on the wireless to your favourite station is attractive to those of us out there who can’t be bothered to create endless playlists of the music we like.

Music aficionados will be attracted to Spotify because they know what they are looking for, but people like me, who can’t remember the name of a group for love or money, prefer to leave that to someone else. And Spotify isn’t trying to steal a march on BBC radio, which of course is mainly talk led.

In the fast-changing digital world, many media are being forced to diversify at a rapid rate. But bucking that trend is BBC Radio 4. It’s shown resilience to an attack from the digital media by sticking to what it’s always done. It has attracted a whopping 750,000 new listeners in just a year. And it’s pulled in new punters too – a younger, and more female audience than before.

The latest figures reveal UK radio listening as a whole remains high, attracting 45.7m adults each week – 89.2% of the 15+ UK population. But with programming budgets still under pressure, free, quality content is ever more desirable.

PR consultancies should capitalise on this by getting to grips with the opportunities this presents.

Post by Sophie Davidson (Producer for TNR Communications)

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As a busy media training course director, the most important thing I find to get across to our delegates is the fact that a media interview is not something to be frightened of. It is an opportunity for you to speak to a broad audience about your messages.

Media Training by TNR Communications at the Press Association

Media Training by TNR Communications at the Press Association

Click here to see The Guardian’s hilarious take on Media Training.

Whether you have been asked to respond to a reactive situation or you have managed to get an interview off the back of stellar PR work from the press team, you have a fantastic opportunity to tell people what you think they need to hear.

How much money would a 3 minute radio ad cost during an LBC breakfast programme, or a 30 second ad on Sky News? How many people would be involved in preparing those and how much time would be spent ensuring that it was completely right for that audience at that time?

Now, not everyone has that time to put into every interview they do, but preparation is key to making sure that no matter what comes your way in terms of questions, you will always be able to stay in control of the interview and get across what you wanted to say.

Each media opportunity should be approached differently, for example, the Evening Standard paper in London is going to have a very different audience and readership to the Daily Mail and the Today Programme will require a different preparation to an interview on a regional BBC midmorning phone-in show. Research and an understanding of what you will be appearing on/in is essential in getting the right tone for the interview.

How many times have you listened to politicians being interviewed and wanted to throw your shoe at the radio/tv because they are not answering the question! Gordon Brown’s latest tangle with Sky’s Adam Boulton is a classic example of how a media interview can go wrong if you do not stay in control or acknowledge the question being asked.

Click here to watch interview.

We will see what the damage will be from that interview, and the subsequent one for the BBC, but it shows that no matter how experienced you are, you can never let your guard down in front of the camera!

Post by Suzy Richards (Head of  Training for TNR Communications)

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Radio Day by TNR Communications at the Press Association

Radio Day by TNR Communications at the Press Association

We all have a favourite DJ, a presenter we tend to agree with, a show we always tune in for, and likewise a program you’ll stay clear of at all costs.

Radio is more than just a distraction; it’s a personal choice, a preference and for some a daily ritual.

Every morning I wake up to my radio alarm clock; listen to the news and the ongoing witty banter that is the Chris Moyles breakfast show. This has been my morning routine for the past 3 years; however since joining TNR Communications I find myself curious as to what else is out there. What are other breakfast teams doing; what are they saying; who are they talking to; and what are they covering? I find myself switching between Radio 4’s The Today programme, my local BBC Three Counties station and then back to Radio 1 as I still can’t shrug the feeling that I’m somewhat cheating on Chris Moyles.

So why do we become so loyal, and personable with the radio. What is it that makes us tune in, listen and to some degree participate?

I think it’s the ease of radio; it’s never hard work to listen to discussions, jokes, music, as well as the more challenging debates, courtesy of the Victoria Derbyshire show. With endless station and program choices across the UK, from the very local breakfast radio shows, to national news-agenda setting programmes, every demographic is catered for. And as online streaming and digital radio has grown, more niche audiences are reached, such as BBC Asian Network, dedicated sports station Talksport and black music network 1Extra.

So the nationals, regional’s and independents…even hospital radio…are all providing unique content, interesting topics, old and new music alike – and its all produced with the audience in mind.

And this is where I become a true radio fan. Not content with just listening, I present an evening show at my local hospital. I love how the radio can be a complete distraction for the patients, to the point where they take part in phone-in’s, request songs and comment on the ‘weekly film round up’.

So as an advocate of radio, I truly think it is an excellent broadcast medium and in my opinion we have some of the greatest talent out there fronting the various programmes, shows and stations.

It should not be dismissed in any PR campaign brainstorm as it might just prove an excellent way of reaching your target audience, who are after all actively tuned in to their favourite shows!

 

By Elizabeth Herridge (Project Manager at TNR Communications)

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Doesn’t time fly?  The noughties are drawing to a close and to mark the occasion, the 2010 edition of the Guinness World Records book is being published today including the top 100 record-breaking achievements of the 21st century and featuring a world exclusive revealing the world’s new Tallest Man.

It’s also been a decade packed with British world records from

  • the Fastest time to pluck three turkeys (11 min 30.16 sec – Essex) 
  • the Longest rabbit ( 3ft 3in – Worcester)
  • the Furthest Distance to unicycle in 24 hours (281.85 miles – Somerset)
  • Most marathons run on consecutive days (York) by Michelle Atkins who managed an astonishing
  • the 13,000-strong congregation who gathered to form the Largest Gathering of Santa Claus  (Ireland)
  • the 27 haircuts achieved for Most haircuts underwater in one hour (Kent). 

 Last year 36 UK radio stations also competed live on air to set the Fastest time to recite the first verse of a song (team of two) by teaming up with the world’s Fastest Talker (Sean Shannon).  BBC Newcastle presenter Jon Harle set the record by completing the challenge in 7.06 seconds. Today, Guinness World Records Editor-in-chief, Craig Glenday and official Adjudicator, Marco Frigatti, were available via ISDN to talk about the highlights from the last 10 years of record breaking and how they set about selecting the top 100 for this year’s “Book of the Decade”.  

They also asked fans to vote for their favourites so they can determine which 21st century record should be crowned top of the lot later in the year.  And readers certainly have a lot of weird, wonderful and whacky records to choose from, from the downright silly (the Highest Shallow Dive into 30cm of water was from a height of 35ft 9in – USA) to the difficult-to-believe (the Record for the Longest Time to Hold One’s Breath is 19 minutes 2 sec – Italy!).

Other records which have made it into the top 100 include:

  • -          Youngest Billionaire (American, Mark Zuckerman, founder of Facebook who was 23 years and 296 days old when he made his first billion dollars).
  • -          Longest Earthquake ( The Sumatra-Andaman Islands earthquake in the Indian Ocean on 26 December 2004 latest between 500 and 600 seconds with a magnitude of between 9.1 and 9.3 on the Richter scale)
  • -          Most Pierced Man (78-year-old John Lynch (UK), who was found to have 241 piercings, including 151 in his head and neck, when examined in London, UK, on 17 October 2008. A former Barclays Bank manager, Lynch gave up his “regular” lifestyle in the late 1990s after reading a book on piercings).
  • -          And, in a real sign of the times, the Largest Points Fall of the Dow Jones (in a day) which occurred on 29 September 2008 and was even greater than the fall which followed the terrorist attacks on 9/11.

Now in its 55th year, the book includes hundreds of other new world records and includes spreads on human nature, human talents, hair-raising stunts and epic journeys alongside chapters on ‘Alternative Energies,’ ‘Eco-Transport,’ and ‘Terrorism and Warfare’ to reflect record-breaking global developments and events of the past ten years.  

Craig and Marco can also gave details about how to go about attempting to make or break a World Record.  They  encouraged people to come up with record ideas for this year’s Guinness World Records Day (Thursday 12th November 2009) which sees several hundred thousand people in countries across the world attempting to break records on the same day.

TNR managed to secure 30 interviews with major BBC  regional stations and radio agencies today including:

BBC Radio 3 Counties

Sky News Radio

BBC Radio Kent

BBC Radio Oxford

BBC Radio Scotland

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