On this day 3 years ago PA Hostpics was re-launched as PA Photocall and to celebrate this occasion I wanted to take at look at some of vast and varied projects we have been involved with…
I thought I might begin with perhaps PA Photocall’s most iconic image which was commissioned by The National Lottery for their Love UK campaign back in June 2007. English National Ballet’s Swan Lake ballerinas enjoyed a practice session on the Millennium Bridge as part of the new Love UK campaign to celebrate the £20 billion raised by Lottery players for good causes. English National Ballet and the Millennium Bridge had both benefitted from Lottery Funding.
Our seasoned PA Photocall photographer Geoff Caddick captured this beautiful image…
‘As a photographer I am obsessed with symmetry, this image just worked perfectly. You always envisage how you want the photograph to turn out but sometimes it doesn’t always happen that way, this image was everything I hoped it would be.’ Geoff Caddick
One image which highlights the importance of planning your photocall was this shot commissioned by BAA and British Airways to announce the opening of Terminal 5 at Heathrow Airport.
The effectiveness of the image is that it gives the impression of a news picture from what is actually a PR set up. The photo was featured in several national newspapers including The Times, The Independent and The Evening Standard.
An image which is my personal favourite and a testament to not having to use branding in your picture to get your message across is that of ‘Ripley’s’ photocall with the worlds smallest road worthy car which we ran riot with in London’s Piccadilly Circus.
The Peel 50 was to be exhibited in ‘Ripley’s Believe it Not’ Museum in London and they wanted to capture a photograph to mark the occasion. PA Photocall photographer Carl Court followed the little car around as it unveiled to the public and caused quite a stir. The beauty of this image is the reactions of the people to the Peel 50 against the London back drop. The image not only got into the national papers and online but was also featured in the BBC programme ‘Have I Got News for you’.
As far as spectacular PR stunts go this year’s highlight was that of Eden TV’s launch back in January. A 16 foot high sculpture of an iceberg featuring a stranded female polar bear and her baby cub floated on the River Thames. The stunt was to mark the launch of Eden, a new digital TV channel devoted to natural history.
After 3 years much has changed and will continue to do so but the ability to be creative, fun and varied will always stay true in the world of PR photography. No one day is the same and each job gives us a new challenge, to that end long may it continue.
Post by Penny Joyner (Marketing Executive for PA Photocall)