Posts Tagged ‘portrait photographer’

I wrote an entry for this blog a few months ago to commemorate the anniversary of Elvis Presley’s death ‘Elvis from the Beginning’. The photographer; Albert Wertheimer, whose pictures I wrote about, is now showing a selection of his photographs of Elvis from the same period at an exhibition at Proud Chelsea in London.

One of the many auspicious things about these photographs is that they have never been shown in this way in the UK before.  Another is that the new Proud gallery chose to open with this exhibition, which to me, re-affirms Presley’s legend.

These candid shots of Elvis were taken during a time before the Colonel Tom Parker, his manager, put restrictions on the photography of his charge.  Later, only approved and carefully managed publicity shots of Presley were made available for publication – leading the way for the management of today’s celebrities who constantly control the image of their stars.

These photos show that Elvis did not begin his career as the product of a svengali, revealing that he had his own unique style, was charismatic beyond belief, and that his ‘act’ was not something that was cultivated, but sheer, raw talent.

In later years, Elvis was portrayed as super-human and untouchable.  He was trapped in his fame rendering him unable to walk down the street – unless he was in disguise.  So these shots of him as a ‘normal’ person eating in a diner, travelling on a train with the rest of the public, standing on the street outside his hotel, and intimate shots of him at home with his family are fantastic.  The fact that he was so photogenic, make these shots even more enjoyable to look at.

The exhibition runs from 18th November until 31st January.

Post written by Nicola Charalambous (Picture Editor of PA Photocall)

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Rankin is a top name in the subversive stream of British fashion photography. Rankin Live is a unique exhibition on display at the Old Truman Brewery in London and gives the public the opportunity to be featured within the work themselves. The exhibition has two separate areas, Rankin Retrospective and Shoot Men, Rankin.

The exhibition looks back at Rankin’s prolific career, from his more commercial work to his more intimate shots. And the co-founders of Dazed & Confused magazine show us a varied selection of photos of Kate Moss.

The exhibition taking place until 18th September made me consider the variety and creativity that Rankin brings to every portrait shot he produces. He rarely, if ever regurgitates the same dull front on image, which lead me to think there is no excuse these days for your business portraiture to do the same. From the outset you may think the only back drop to use is an office with your CEO sat at their desk, but when taking corporate images you want to capture the personality of your business and the people within it, the same way Rankin captures the personality of his subjects.

Jodie Kidd reveals the new World Polo series trophy. John D McHugh/PA Photocall

Jodie Kidd reveals the new World Polo series trophy. John D McHugh/PA Photocall

Not everyone is a fan of having their picture taken, which can result in a stiff almost uncomfortable image being produced. You need to be able to rely on a professional photographer to make your subject feel relaxed and at home in their surroundings. Using an outdoor location can break up the generic shots or even a behind the scenes location will be more interesting to your audience.

Mayor Boris Johnson on the London Eye for the launch of the Visit Britain campaign. Carl Court/PA Photocall

Mayor Boris Johnson on the London Eye for the launch of the Visit Britain campaign. Carl Court/PA Photocall

It is good to remember that people buy people so achieving great professional corporate imagery for your business can be one of the key elements to increase sales and notability in a socially media driven world. A nice, clean relaxed profile picture can be the difference between just your friends and family following you on Twitter or a whole new world of potential business. 

Post by Penny Joyner (Marketing Executive for PA Photocall)

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People buy people, so it is important to reveal the human side of your enterprise, as very often the first image people see is the profile photo on your website, blog or social networking site. You need to communicate effectively with your chosen audience, ensuring you are sending the right message about your organisation. Be sure to personalise the connection you make, it helps your customer see you as a person instead of an abstract web site.

Sir Nicolas Serota, Director of the Tate Gallery stands in the archives beneath the Tate Britain in central London. Geoff Caddick/PA Photocall

Sir Nicolas Serota, Director of the Tate Gallery stands in the archives beneath the Tate Britain in central London. Geoff Caddick/PA Photocall

In the past companies have not been keen to invest heavily in photography for their corporation as they see it as an unnecessary expense compared to the overall promotion of the company, but consider this: Your company sites will be the first thing your potential customers will see, they are the windows to your company.

Here are a few points you may want to consider about your current business photography:

  • Has the image been taken in a relaxed, comfortable surrounding?
  • Is the light flattering?
  • Is the background distracting?
  • Is the image up to date?
  • Can you clearly see the individual?
  • Does it give the right impression and match your brand image?
  • Is it a quick snap shot taken by a colleague?
  • Does the individual look approachable and trustworthy?
  • Is the image engaging?
  • Would you connect to this person on a social networking site? 
  • Most importantly would you do business with this person?
Prime Minister Gordon Brown addresses the NESTA (National Endowment for Sciences, Technology and the Arts) 'The Innovation Edge' conference at the Royal Festival Hall, London.

Prime Minister Gordon Brown addresses the NESTA (National Endowment for Sciences, Technology and the Arts) 'The Innovation Edge' conference at the Royal Festival Hall, London.

If the answer to any of these is “no” then perhaps you need to speak to a professional business portrait photographer. Investment in your business photography can set you apart from your competitors. There is still a lack of investment in images and graphics online stay one step ahead and put a human face to your company.

 Post by Penny Joyner (Marketing Executive for PA Photocall)

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