Research reveals younger generation unwilling to pay for film and TV delivered on the Internet
Actor, writer and director, Nick Moran spoke to 12 radio stations across the UK as well as the Press Association Video team this week to discuss how he is supporting The Industry Trust to promote public support for their new anti-piracy campaign “Connected to British Film and TV”.
Nick is backing the campaign to celebrate Britain’s world-class film and TV industry and encourage the public to enjoy the ‘real deal’ on all formats. Amongst many film, television and directorial roles, as well as starring in one of Britain’s best loved films, Lock Stock and Two Smoking Barrels, Nick is a big supporter of this country’s film industry. He has also written and directed his own film, Telstar, which was released this summer.
His support is announced as research reveals a lack of willingness among “Generation Y”, whose attitude to online content could earn them the label “Generation Y-Pay?”
Click here to listen to a Radio clip from our Radio Day.
Research out today amongst Generation Y shows:
- Film and TV is the UK industry they are ‘most proud of’;
- Yet when it comes to paying for content, there is a huge distinction between their readiness to pay for content from more traditional offline sources versus content delivered via the internet:
- 74% of those in Gen Y agree they should have to pay for offline film formats (including DVDs, Blu-ray disks, cinema tickets and TV subscription services)
- Just 39% agree they should pay for content delivered over the internet (streaming and film downloads)
Part of the problem could be that just 25% of those surveyed agreed that by paying to watch authorised content they help to support the future of this industry. However, more than two thirds say they’d be more likely to buy the real deal if they knew their money helped to support future film production (67%).
Nick Moran was joined by Liz Bales, Director-General of the Industry Trust for IP Awareness explaining the importance of supporting the future of the British film and TV industry and 150,000+ people who work in it by only viewing authorised content.
Nick and Liz highlighted how going to the cinema or buying a genuine DVD helps not only established actors and film directors but also the make up artists, set designers, lighting technicians and runners who help shape the industry now, and into the future.
The launch is announced as Digital Britain’s pledge of faster broadband brings the promise of digital innovation but also the threat of digital copyright theft, as access to unauthorised film and TV content is set to become more readily available than ever. While the Government focuses efforts on meeting its stated targets around restricting unauthorised behaviour online, the Industry Trust hopes its new campaign will provide the public with positive reasons to support authorised content.
The Industry Trust campaign, co-ordindated with PR agency Blue Rubicon, spoke to 12 radio stations across the country, including BBC Radio Scotland, Sky News Radio and local BBC stations, including BBC Oxford which you can listen to above.
Post by Elizabeth Herridge (Project Manager at TNR Communications)