Posts Tagged ‘Fashion’

Nikolay Bojilov from Bulgaria winner of the Triumph Inspiration Award 2010 poses with Helena Christensen and a model wearing the winning design Morphology on the catwalk at the Triumph Inspiration Award 2010 at the Old Sorting Office in central London.

Nikolay Bojilov from Bulgaria winner of the Triumph Inspiration Award 2010 poses with Helena Christensen and a model wearing the winning design Morphology on the catwalk at the Triumph Inspiration Award 2010 at the Old Sorting Office in central London.

The Triumph Inspiration Award (London, 16 September 2010) showcased original lingerie designs from 27 international fashion students each of whom won their place in the global final with a piece inspired by the theme of “Shape Sensation”. One winner and two runner-ups were announced on the night, judged by a panel of fashion royalty including Helena Christensen, Rankin and Matthew Williamson.

Top fashion PR agency, Yellowdoor and their client, Triumph appointed TNR to provide broadcast, online and photography PR support with the aim of securing global coverage of the London event.

The first challenge was to agree the logistics of producing media materials to meet the requirements of journalists in multiple countries:

  • Priorities were set for the TV and online B-Roll which, at 15 minutes, meant there was not enough space to include regionalized content for all 27 countries’ finalists.  Instead, elements were selected which made the ‘Award’ event a news story in its own right (e.g. the celebrity guests, the top three designs, the winning moment etc).
  • We also made the 27 VTs that featured the finalists (used in the live show), available to both TV and online media as downloadable video files.
  • Our photography featured all 27 designs plus key ‘news’ moments from the evening (e.g. red carpet, judges posing with the winner etc) to cater for the 27 countries’ requirements and any others for whom a fashion story of this calibre would be of interest.

Being a live show, it was vital the video and photography teams worked through every detail of the Awards schedule and floor plan with the event company in advance to ensure every angle was covered by our TV cameras and that our photographers could get a clear shot of each design.  The result was three camera teams and two photographers strategically positioned to record the catwalk event, the winning moment and to gather news collateral backstage and post-event.  This all had to be achieved while taking into consideration the needs of attending media who were positioned in press pens on the red carpet and at the end of the runway.

Ultimately, the story’s newsworthiness was dependent on the materials being made available to media in a timely way i.e. for use in news bulletins that night and the following morning.  Therefore, the next step was to lay out a shooting and editing itinerary that matched the Award programme and allowed us to push out materials within a couple of hours of the winner being announced.  This meant having two editors on site who were fed footage and stills throughout the event by a runner.

Once edited, the photographs were sent to the Press Association to be turned around for the wire that night.  The photographs were also uploaded to the Online Press Office during the night so that media outside the UK could also have direct access for immediate coverage.  Local PRs in every country were provided with details of the Online Press Office to pass on to their local media contacts.

The distribution of video footage across the world is complex and makes use of multiple satellites and fibre connections to media towers similar to the BT Tower in London.  Identifying these and arranging for the necessary feeds to take place within the various time zones we were targeting was imperative.  Two feeds went out during the night allowing access for Australia and Asia for their lunchtime programmes, breakfast coverage in Europe and evening coverage in the US.

However, it was the preparation and execution of the international sell in to broadcasters and online media to inform them of the story and available video that was pivotal to the success of the overall campaign. Months of research, planning and clear communication between the teams at Yellowdoor, Triumph and TNR took place to establish areas of responsibility including;

  • How current, strong relationships with the mainstream media and trade press would be split between the different teams for the most impact and effective use of time
  • How we would need to stagger working hours to ensure all countries were contacted within their working day (this meant some very early mornings and late finishes for the TNR media relations team!)
  • How to incorporate conversations with video desks at the traditional press (e.g. newspapers) into both the online and press sell-ins.
  • Coordinating with local PR teams who were also liaising with press in their country.

The result was that the footage was picked up all over the world by major international media including both AP and Reuters (global news agencies), BBC (UK), Sky Television (Australia), RAI (Italy), Fuji TV (Japan), RTL (Germany) and CCTV (China) and many more.

The B-Roll footage for the event was also picked up by the Press Association Video wire and distributed to online media outlets in the UK including the Independent, The Evening Standard and Yahoo.

Click here to watch the A-Roll footage for the Triumph Inspiration Awards 2010

And for another viewpoint…

Fashion Bloggers viewpoint from the night:

Capulets Couture

The Style PA

Fashion Editor at large

Katie Chutzpah

Browsing through The Guardian’s recent online picture galleries, I came across a quite interesting selection of images of our Queen and her sartorial choices throughout the decades –

http://www.guardian.co.uk/lifeandstyle/gallery/2009/dec/02/queen-elizabeth-fashion?picture=356273678

Being one of the most photographed women in the world ever, we see how over 8 decades she has taken on some of the subtle and not-so subtle styles of the times.

Two year old Princess Margaret (seated) with her sister Princess Elizabeth aged seven. Press Association Images

Two year old Princess Margaret (seated) with her sister Princess Elizabeth aged seven. Press Association Images

A family stroll in the country in 1942 shows how the future Queen of England is growing into a young lady – see how she has already adopted the much loved headscarf.

Away from the turmoil of the Second World War, King George VI and Queen Elizabeth walk in a field with their daughters, Princess Elizabeth and Princess Margaret (right).

Away from the turmoil of the Second World War, King George VI and Queen Elizabeth walk in a field with their daughters, Princess Elizabeth and Princess Margaret (right).

The recently crowned Queen Elizabeth II inspects the guards in 1953

The recently crowned Queen Elizabeth II inspects the guards in 1953

All these outfits are what you would expect from a young Royal and Queen, but then the 1960s happened….

Queen Elizabeth in the 60's

Queen Elizabeth in the 60's

 

The 1970s and 1980s saw the Queen’s wardrobe choices reflect the fashions of the time, perhaps playing a bit safe but still taking on the colours and styles of the era.

Queen Elizabeth and Prince Phillip 1986

Queen Elizabeth and Prince Phillip 1986

 

Queen Elizabeth and Prince Phillip on the Great Wall of China in 1986

Queen Elizabeth and Prince Phillip on the Great Wall of China in 1986

 

A reprise of the headscarf in 2002

Queen Elizabeth 2002

Queen Elizabeth 2002

 

In my house on Christmas day, we didn’t sit down to watch the Queen’s speech just to see what she had to say – it was also the guilty pleasure of seeing what she was going to be wearing that year….

Queen Elizabeth giving the nation's Christmas Day speech 2009

Queen Elizabeth giving the nation's Christmas Day speech 2009

 

Post by Nicola Charalambous (Account Manager, Photography  for TNR Communications)

Rankin is a top name in the subversive stream of British fashion photography. Rankin Live is a unique exhibition on display at the Old Truman Brewery in London and gives the public the opportunity to be featured within the work themselves. The exhibition has two separate areas, Rankin Retrospective and Shoot Men, Rankin.

The exhibition looks back at Rankin’s prolific career, from his more commercial work to his more intimate shots. And the co-founders of Dazed & Confused magazine show us a varied selection of photos of Kate Moss.

The exhibition taking place until 18th September made me consider the variety and creativity that Rankin brings to every portrait shot he produces. He rarely, if ever regurgitates the same dull front on image, which lead me to think there is no excuse these days for your business portraiture to do the same. From the outset you may think the only back drop to use is an office with your CEO sat at their desk, but when taking corporate images you want to capture the personality of your business and the people within it, the same way Rankin captures the personality of his subjects.

Jodie Kidd reveals the new World Polo series trophy. John D McHugh/PA Photocall

Jodie Kidd reveals the new World Polo series trophy. John D McHugh/PA Photocall

Not everyone is a fan of having their picture taken, which can result in a stiff almost uncomfortable image being produced. You need to be able to rely on a professional photographer to make your subject feel relaxed and at home in their surroundings. Using an outdoor location can break up the generic shots or even a behind the scenes location will be more interesting to your audience.

Mayor Boris Johnson on the London Eye for the launch of the Visit Britain campaign. Carl Court/PA Photocall

Mayor Boris Johnson on the London Eye for the launch of the Visit Britain campaign. Carl Court/PA Photocall

It is good to remember that people buy people so achieving great professional corporate imagery for your business can be one of the key elements to increase sales and notability in a socially media driven world. A nice, clean relaxed profile picture can be the difference between just your friends and family following you on Twitter or a whole new world of potential business. 

Post by Penny Joyner (Marketing Executive for PA Photocall)

I previously wrote a post ‘Real Life Fashion’ and today, I received my long-awaited copy of ‘The Sartorialist’ – Scott Shuman’s debut book containing the images of stylish people from the world’s streets that he has shot for his blog.

Although these pictures are available to view online, I do prefer holding the book and physically flicking through to stop at eye-catching shots and then returning to learn about the people in the shots.

 One such flick involved a shot of a rather dapper man who was spotted in Harlem.  I thought the story behind his suit was quite extraordinary and very amusing. 

When asked about his suit, Shuman had expected the man to say that he’d had it for ages, instead he told of how 10 years ago he had been a drug dealer and when one of his customers couldn’t pay up, she threw the suit at him as payment. 

A recent post on his blog cites who his influences are – among them, Steve McCurry – the celebrated photographer who gave us the ‘most recognisable photograph in the world’.

Looking through McCurry’s shots from India, Afghanistan, Africa, Cambodia – one of the things that leaps out at me are the colours that are so vibrant and eye-catching, they become part of the detail rather than just part of the environment.

Another influence is the German photographer August Sander, whose shots are of the people he encountered on a daily basis. Sander’s shots are not of stylish passers-by, but of people from all walks of life. 

Although Shuman’s pictures seem to be of the bold and the beautiful, there is a great deal more to them than meets the eye.  They are of people that he has encountered on his travels; attracted by uniquely dressed individuals – whether they ooze style and elegance, just look good or give us the impression they have a great story to tell! 

 

Post by Nicola Charalambous (Picture Editor for PA Photocall)

27.07.2009

Real Life Fashion

I have been following thesartorialist.blogspot.com, a fashion blog that comprises of shots of ‘everyday’ people, for well over a year now. ‘Blogger’ Scott Shuman started the blog about 2 years ago “simply to share photos of people that I saw on the streets of New York that I thought looked great”. His pictures aren’t just a collection of shots of lovely people wearing lovely clothes they are of people ranging from the very young (parental permission granted…) to the old, from the simple no-nonsense dresser to the elaborate and eccentric.

The site is regularly updated and now includes shots of people that he has encountered during his travels around the globe – whether they are shot outside the venue of a fashion show, on the street parking their bike or just sitting outside a café. Shuman is often struck by detail, such as a pair of shoes or a flash of colour.

I look forward to seeing his latest posts as there are no set criterion to the people that he chooses (or is permitted) to shoot, so there is always an element of surprise. Another great thing about this blog is that the shots aren’t necessarily about fashion but about style, people and cities.

Due to the success of the blog, which is often mentioned in several fashion publications and newspapers, Shuman has published a book – The Sartorialist, which is released in September.

 

Post by Nicola Charalambous (Picture Editor for PA Photocall)

From time to time when there is a quiet moment in the office, I like to have a look at what imagery online newspapers are showcasing in their picture galleries – sometimes for professional inspiration, sometimes for my own interest.  A nice set of images I have seen lately are of the Christian Dior Haute Couture collection on the Guardian website.  The designs are not to everyone’s taste – but I found the colours, creativity, beauty, elegance and suggestion of the 1950s ,  awe-inspiring and particularly refreshing.  

Models display creations by British designer John Galliano for Christian Dior Fall-Winter 2009/2010 Haute-Couture collection show held at their headquarters in Paris, France

Models display creations by British designer John Galliano for Christian Dior Fall-Winter 2009/2010 Haute-Couture collection show held at their headquarters in Paris, France

Picture by: Bukajlo Frederic/ABACA/Press Association Images

Models display creations by British designer John Galliano for Christian Dior Fall-Winter 2009/2010 Haute-Couture collection show held at their headquarters in Paris, France

This a great example of the range of imagery available online.  It’s worth having a look at the galleries as they do inspire, and they also offer an insight into what the newspapers are looking for.

Post by Nicola Charalambous (PA Photocall Picture Editor)