Posts Tagged ‘Broadcast PR’

24.05.2013

Bank Holiday DIY

Yesterday, Alice Beer, consumer champion, came to our studios to discuss all things home design in preparation for the Bank Holiday.

Although I won’t be one of the 45% of people doing DIY this Bank Holiday (don’t want to get too ahead of myself- I think I need to actually move out of home before I think of home improvements!) but for many people this weekend means donning those dungarees and getting out the paint brush.

Teaming up with DFS to promote their Designers Choice Range, Alice was a great guest, speaking to the 7 radio stations we booked in about her personal experiences she’s encountering while converting her own house at the moment. It sounds like a pretty hefty task to take on converting both the basement and loft (as she is doing) but she gave some great tips to avoid arguments and conflict of agreement to make the process run smoothly.

Alice Beer at TNR for DFS Radio Day.

Alice Beer, Broadcast Journalist, at TNR for DFS Radio Day.

One of the main points that stood out from the topic was that our homes are becoming more and more important to us. One finding was that people are willing to sacrifice holidays, buying news clothes and eating out, all in a bid to make over a room!

In these economic times, where there is a clear struggle for many people to get by on a day to day basis, making our homes beautiful is clearly becoming something we are putting high on our priority lists. Strapped for cash, and let’s face it – living in a drab and dreary, wet and windy time – the home is once again becoming the place for us to get creative and, for women (according to this story anyway)- take charge!

Post by Daisy Bambridge, Production Support @ TNR Communications

 

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10.05.2013

BT Sport Launches

With Sir Alex Ferguson announcing his retirement at the end of the season and David Moyes being appointed his successor; sport has shown it has the power to dominate the media. This is probably one of the reasons that BT worked relentlessly to mount a challenge to BSkyB and launch their own sports channels.

BT Sport channels launch

While there have been previous attempts by ESPN and Setanta to knock Sky off their perch as the largest paid for sports provider in the UK, early signs show this could be a serious contender with shares in BSkyB falling by more than 5% initially.

BT Sport channels launch

TNR Photograph appeared in the Independent

Whether or not customers will actually be better off by switching from Sky to BT to quench their sport thirst is hard to say as both offer slightly different packages. However competition is usually a good thing for consumers, and I’m sure sports fans around the UK are pleased to have more options available to them.

GB5

TNR Photography left to right appeared in the Metro and the Daily Telegraph

Post by Alex Waite, Marketing Manager @ TNR Communications

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06.03.2013

Best Jobs in the World

Sunshine, azure blue seas and crystal clear skies.  An image worthy of anyone’s dreams.  Unfortunately for most waking up to this is exactly that, a dream.

However Tourism Australia are launching their second campaign of the “Best job in the World”, and this year it’s bigger and better!

With 6 incredible jobs to boast and a contract worth a staggering £67k for 6 months, it seems impossible that this can even pass as work!  This time around the jobs include an outback adventurer in the Northern Territory; a park ranger in Queensland; a wildlife caretaker in South Australia; a ‘lifestyle photographer’ in Melbourne; a ‘taste master’ in Western Australia; and ‘chief funster’ in New South Wales.

 

Best Job in the World initiative

 

TNR were there at the launch of the campaign, filming the TV release and the press photography for Tourism Australia at London Waterloo.

With a lifeguard on show for the ladies, a beautiful brunette in a striking red bikini for the chaps and a giant kangaroo and koala for everyone else in between, it made for a great photocall and attracted a fair bit of attention as you can imagine

 

Best Job Tourism Australia

 

In 2009, Briton Ben Southall rose to the top of a 34,000 high applicant pile, gathered from over 200 countries to win.  The lucky 34 year old got to explore the islands of the Great Barrier Reef, snorkel and swim, whilst making friends with the locals and basically enjoy the tropical Queensland climate and lifestyle.  Not a bad way to spend 6 months…

 

Post by Tinashe Sithole @ TNR Communications

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12.02.2013

Handle with EXTREME care!

This had to be one of the oddest briefs I have ever received. Photograph a box arriving at Heathrow, the contents of the box will not be visible at any time. Now I have been known to work wonders but this maybe pushing it too far. How was I going to get a usable press picture out of just a box. However as two bright yellow eyes peered directly at me from inside I realised I might just get something out of this, though it would be tough. The box contained a Sumatran Tiger being transported to London Zoo for breeding.

Tiger transportation

All my lens’s were too big to get a good picture through the tiny holes in the box and realising there was no other way I turned to the great enemy of the pro-photographer. Camera phones have never been a favourite thing of mine, even for shooting holiday snaps but it was the one thing with a lens small enough to shoot through the hole.

Tiger transportation

Thus rewarded with my grainy close up of a tiger, I became very interested to see if it would get used. It brought up some of the big questions in press photography, we all agree that the camera is a tool for the eye of the photographer, but this was a particularly unsophisticated tool. The question is at what point does the right picture become wrong due the poor quality of the tool used? I still don’t know the answer, the shot was used on the Mail Online.  I leave the decision to you.

Guest blog by regular TNR photograpgher David Parry

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Posted in Online, Photography, PR, PR Photography | 1 Comment »

15.10.2010

The National Lottery Awards celebrate community projects across the UK

Sally Lindsay launches The National Lottery Awards 2010 at the London Transport Museum in central London. Lottery players raise 25 million a week for projects across the UK including the museum and voluntary organisations.

Sally Lindsay launches The National Lottery Awards 2010 at the London Transport Museum in central London. Lottery players raise 25 million a week for projects across the UK including the museum and voluntary organisations.

Throughout the summer months, TNR worked with The National Lottery to produce video footage of the 21 community projects that had made it to the final of this year’s National Lottery Awards.

The 21 Lottery-funded finalists were based all around the UK but their exact locations were not known until a week before filming, which posed several logistical challenges to overcome, including:

Timing: All filming to be completed in a stipulated number of days.

Fairness: All projects to be filmed for the same length of time.

Quality: The speed of production could not compromise the standard

Sensitivity: Some projects involved difficult or distressing subjects,

Meeting those challenges saw TNR producers, Tessa and Sophie, travelling around the UK, shooting one-two projects a day over a two week period.  Overlapping with the end of filming, a three week period of editing began in which a rough cut B-Roll and 2 minute news video was produced for each project ready for our media relations team to offer local TV stations and online media on ‘launch day’.  Footage was distributed by feeds to the BT Tower and via TNR’s ftp site.

The same broadcast and online materials were re-used to secure more coverage during another push to the media with ‘One Week of Voting to Go’ and again for the final when the seven winners were announced at an awards evening broadcast live on the BBC.  New footage from the event was edited the same night and distributed to the media in time for use on breakfast programmes and major online websites the next day.

Broadcast monitoring during the three stages of the story revealed that the B-Rolls and edited news video has been instrumental in securing extensive broadcast and online coverage across most of the UK’s regional TV and online channels.

Jessica Cain, Media Relations Officer for the National Lottery Promotions Unit said,

“This Summer TNR worked for us for the third year running on The National Lottery Awards, creating broadcast content for both the media and our own website. Yet again, we were very impressed with their enthusiasm, professionalism and how sensitively they dealt with the Awards finalists. It was a challenging brief but TNR did a fantastic job and we were thrilled with the footage and the results they achieved.”

Click here to watch the A-Roll footage for The National Lottery Awards 2010

Post by Penny Joyner (Marketing Executive at TNR Communications)

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07.06.2010

Applying Radio to your PR strategy

Radio rides the waves to become the UK’s most trusted source of news

It is confirmed – radio is the UK’s most trusted and popular source of news content. With both Rajar and Ofcom figures confirming the fact, it begs us to ask the question: if you haven’t thought about radio for your upcoming PR campaigns – why not?

Elizabeth Herridge, Project Manager at TNR Communications produces a Radio day in the Press Assocation broadcast studio, London.

Elizabeth Herridge, Project Manager at TNR Communications produces a Radio day in the Press Assocation broadcast studio, London.

Live and pre-recorded interviews with your well-briefed spokesperson can give you massive regional and national reach, with 46million people in the UK tuning in to the radio each week. 

If your campaign is newsworthy, current, interesting, entertaining or hopefully all four, then your story could well tap into the ever-growing FM and digital audiences listening to radio.

Whatever you want to get out of radio, you would be hard pushed not to find a station that would gratify your audio craving. Only this weekend (22nd and 23rd May), I took my trusty digital radio to the garden to enjoy the sun; I didn’t fancy talk radio today, I wasn’t much in the mood for nostalgia and I also wasn’t keen on hearing a re-run of the current Top 40 – I was feeling very spoilt by the choice.

Outdoors, on arguably the hottest weekend of 2010 so far, I wanted live music and to be entertained – to my joy Radio 1 were hosting their Big Weekend in Bangor with a line-up of great music presented by the usual suspects, my personal favourite Chris Moyle’s, Jo Wylie, Edith Bowman and the likes.

The entertainment, live music and banter were all there and I thoroughly enjoyed myself, 250 miles from north Wales listening to Europe’s largest free music festival. I soon realised that it was not only the music and familiar voices I was enjoying, it was the freedom of radio and the reassuring feeling how it never lets me down. Much like my local breakfast radio programme on a weekday or my evening chill out station of choice, it had been able to match my mood perfectly and made me feel a part of it.

In addition, it is not just I that thinks so, recent Rajar results have revealed we have the highest radio listening figures to date, with 46.5million people tuning into radio each week.  Working in the radio industry, I really believe that the continued growth in popularity is heavily down to the variety and quality of stations and programming available. We have some wonderful national and regional stations on FM and DAB, but there are more and more niche stations unearthing as well serving targeted audiences; a few I discovered on Saturday while browsing my DAB Radio include -

- Zee Radio for Bollywood

- TWR – A Christian Radio station

- The Arrow – Apparently the place to go for pure rock radio

- The Hits – chart music, entertainment news and features

- Traffic Radio – no explanation needed!

- My Baby Radio – for family and new parents!

So what does this all mean for PRs and Communications Officers? How can campaigns, launches and key messages be heard? Well…providing up-to-date, interesting, newsworthy and engaging content for radio!

For the first time radio has taken over as the ‘most trusted’ source of news, according to Ofcom, knocking TV, online and print off the top spots. I truly feel that is down to three reasons:

1. The quality and integrity of journalism in the UK

2. The immediacy and availability of information

3. The increasing integration with other media, e.g. TV and Online

Radio Today has recently documented the BBC’s weekly reach has rose by 2.4 per cent during the ridiculous snow falls back in February and March of this year, proving that radio is unquestionably top of mind as a reliable and trustworthy source of information.

If you are able to provide a story that is not only relevant to a station’s target audience, but offers something new and engaging for listeners, then you are more likely to secure airtime for your spokespeople. In addition, as you can see from above there’s more than likely a radio station already broadcasting with your target audience solely in mind, however specific!

Blogs worth casting your eye over…

- Mark Borkowski’s blog – http://www.markborkowski.com/

- Bottle PR blog – http://blog.corkingpr.co.uk/

Post by Elizabeth Herridge (Project Manager for TNR Communications)

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30.03.2010

Take one very big ship and one extremely small hole……

It was always going to be an incredible nautical feat. In order for Celebrity Cruises’ latest ship, Celebrity Eclipse, to leave its home of eight months – a shipyard in Papenburg (the middle of nowhere in north Germany) – it had to navigate through a tiny gate BACKWARDS, and then along a wiggly windy narrow river before it finally reached the sea.

We were tasked with filming the spectacle and ensuring great coverage of her departure. It was going to be a fun adventure for sure. The question was; how do you film such a thing in the middle of nowhere, potentially in the dark?

You see, when a cruise ship has to leave, it has to leave – TV crew or no TV crew. With a storm brewing, the window of opportunity was small and the risk to the ship was big. The risk of missing out on filming was even bigger, if the captain decided to leave in the dead of night without us knowing.

After a call from our client saying we had to leave the next day, we made it to Papenburg and started filming. I’ve never seen a ship big enough to carry nearly 3,000 guests, let alone been allowed to nose around on board. After donning our hard hats, we started the shoot, with everyone frantically trying to get all the fixtures and fittings finished in time for the conveyance the next day.

TNR production team filming the Celebrity Eclipse in Papenburg

TNR production team filming the Celebrity Eclipse in Papenburg

In the end, Celebrity Eclipse sailed off without a hitch. My crew breathed a sigh of relief when she left in broad daylight. The helicopter crew made it into the air to get some stunning aerials. And despite there being just a few metres spare on each side of the lock, she squeezed through the tiny hole. And most importantly we had some fantastic pick-up on TV and Online.

A-Roll produced by the TNR production team for TV & Online

Celebrity Eclipse is now heading for Southampton (via Hamburg) ….. no more small holes, but definitely more filming challenges for TNR ahead. Ship Ahoy!

Post by Tessa Parry-Wingfield (Producer for TNR Communications)

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11.01.2010

Press Association consultancy creates ‘one-stop-shop’ for PR’s

Video and photography come together in new social media video service

Today (Monday, 11 January) the Press Association’s communications consultancies, TNR and PA Photocall, will merge to create a ‘one-stop-shop’ for broadcast, online and photography PR services, all from a journalistic perspective. 

The two consultancies are fully owned by the Press Association, the UK’s news agency, and are based at their headquarters in London.  TNR Communications specialises in TV, radio and online PR whereas PA Photocall offers the unique opportunity to hire Press Association photographers for PR events, from which the best images are sent immediately to the Press Association Picture Desk to be considered for the News Wire.

To mark the fusion of the two consultancies under the name, TNR Communications, the company is launching a new social media video service.  Taking advantage of the massive explosion in online video communication, ‘Videocall’ will bring together the two team’s photography and video expertise in one package.  An experienced videographer will work alongside a Press Association photographer, to capture video footage of a photocall in order to edit a 90-second clip for instant upload to video streaming sites, creating an immediate and highly visual record of the event.

Managing Director, Claire Southeard, said of the announcement:

“TNR and PA Photocall have worked together very closely for three years, developing both their reputations as providers of PR services with editorial integrity.  However, the opportunities presented by our merger take us into a different league, not only because it brings together the talents of two very experienced and creative teams into one multimedia consultancy, but also because we can now offer a fully comprehensive range of communications services from our unique position at the heart of the Press Association.”

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30.10.2009

Traditional radio sticks it to new technologies.. latest figures should make PRs and advertisers sit up and listen

Radio Day at TNR Communications

Radio Day at TNR Communications

It’s official – Radio is still one of the best ways to reach your potential audience. With the radio industry’s quarterly figures showing listening is up year on year, the medium has shown itself robust in the recession.

Rajar report

It’s had a tough old time though – it seems like every 5 seconds someone is warning of the death of the wireless – but the truth is that radio has managed to turn the internet, podcasting and digital broadcasting to its advantage.

The latest scaremongering about Spotify will likely also prove groundless. While Spotify might well give itunes a run for its money, commercial radio is unlikely to suffer as the ease of flicking a switch on the wireless to your favourite station is attractive to those of us out there who can’t be bothered to create endless playlists of the music we like.

Music aficionados will be attracted to Spotify because they know what they are looking for, but people like me, who can’t remember the name of a group for love or money, prefer to leave that to someone else. And Spotify isn’t trying to steal a march on BBC radio, which of course is mainly talk led.

In the fast-changing digital world, many media are being forced to diversify at a rapid rate. But bucking that trend is BBC Radio 4. It’s shown resilience to an attack from the digital media by sticking to what it’s always done. It has attracted a whopping 750,000 new listeners in just a year. And it’s pulled in new punters too – a younger, and more female audience than before.

The latest figures reveal UK radio listening as a whole remains high, attracting 45.7m adults each week – 89.2% of the 15+ UK population. But with programming budgets still under pressure, free, quality content is ever more desirable.

PR consultancies should capitalise on this by getting to grips with the opportunities this presents.

Post by Sophie Davidson (Producer for TNR Communications)

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26.10.2009

CNN leads the way with more integrated multimedia website

 With CNN launching it’s new website with a focus on better integrated video and photography, it highlights the importance of considering a multimedia approach for all new stories.

Brian Stelter of The Washington Post said last week:

“The Web site, which will come online Monday, aims to highlight CNN.com’s original content. The red-hued home page will place breaking news and headlines to the left side, and add a feature section in the centre. It will often include a video player front and centre, reflecting the growing popularity of online video. “

“With 38 million unique visitors a month, CNN.com exists within the top tier of news Web sites, making any redesign particularly influential.”

 As someone who not only works in a news agency but also works in communications, I get my news through many channels through out the day:

  • Getting ready for work:       Radio – BBC Radio 4
  • Commuting to work:            Print – The Independent newspaper
  • At work:                               Online – Press Association newswire (Mediapoint) / RSS            feeds /Twitter /industry newsletters /e-mail alerts
  • Commuting home:                Print – Free Paper
  • Winding down:                       TV – BBC Newsnight, ITV 10 o’clock news

Wow, just writing that list shows how much news I personally consume in any given day and all the different channels I use to get it. I am sure that most people  would find that if they did the same list, they also would be consuming their news through a variety of platforms.

 Of course,  not all media avenues will be relevant or possible for each campaign as budgets and content are of course varied but starting off by thinking about a multimedia approach to any campaign can be key to getting the most coverage and therefore the biggest impact for yours or your client’s message.

 

Post by Suzy Richards (Head of Marketing at TNR Communications)

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