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07.05.2013

The 2013 ‘Great Meets’… so far

I can’t believe the first week of May has already flown by. I feel like you blink in this industry and 10 projects go by without even realising it. With the nature of what we do, we get to meet some great people along the way. So, whilst in this reflective mood I thought it might be an idea to take a step back and share some of our ‘great meets’ over the past few months…

Mo Farah

As part of London 2012 The National Lottery launched the Olympic Park Run where 5,000 members of the public had the chance to take part in a run that would see them crossing the Olympic Stadium finish line. In April this year Olympic Champion Mo Farah was on hand to launch The National Lottery Anniversary Run, which follows the same idea and is part of the Olympic legacy.

We produced photography and video content for this story so we’ll let Mo tell you the rest…

This image made it to The Guardian, Daily Mirror, Metro, The Sun and Daily Mail (to name a few)

I had the pleasure of assisting on this shoot with our Production Manager Rhian so you can see some behind the scene shots below:

Mo Farah crosses the finish line to celebrate the launch

Our cameraman Marcus and soundman Ben capture the launch

Boris Johnson

Mayor of London Boris Johnson helped head chef Fred Ponnavoy make a chocolate souffle during his visit to the Gu development kitchen in Walthamstow, London, to mark the London-based premium dessert company's 10th birthday.

We produced photography for this story, one of which made our Photo of the Week:

David Seaman

Producer Elizabeth got to meet one of England's best ever goalkeepers! Being a football fan you can imagine how jealous I was. Safe hands Seaman was saving penalties on a pop up football pitch in Trafalgar Square, London, to mark the arrival of Sky Sports Channels' pay as you go on NOW TV in the UK. He was joined by Sky Sports 'legend' Jeff Stelling. This was an interesting one for us because we had a cameraman capturing a timelapse of the football pitch construction through the night, then the rest of our crew joined him early morning to interview the keeper that made 568 appearances for Arsenal.

You can watch Seaman in action here (includes timelapse footage)...

To level the playing field I couldn't resist...

Sarah Brown

In April, Child Rights Ambassador Sarah Brown presented a special UK preview of a feature film on the transformative power of girls’ education, narrated by a host of Hollywood stars (Meryl Streep, Anne Hathaway, Alicia Keys, Liam Neeson, to name a few).

We were commissioned by Plan UK to produce an editorial video. It was placed on The Independent, Harpers Bazaar and Yahoo, to name a few.

You can hear more from Sarah Brown through the video below:

Post by Daniele Baron, Production Assistant @ TNR Communications

Tags: Anniversay Run, arriving in the uk, boris johnson, Champion, David Seaman, england v brazil, Girl Rising, history of the olympics, London 2012, mayor of london, Mo Farah, National Lottery, Now tv, Olympic, Olympic Park, Olympic Park Run, Plan Uk, ronaldinho free kick, Sarah Brown, sky sports, Stadium, who is, world cup 2002
Posted in Broadcast PR, Online, Photography, Social Media, TV, Video | No Comments »

08.02.2013

Video brief 101

A question that I frequently get asked by clients is “can you give me a rough quote on a video?”

Unfortunately this is never an easy answer for a production company to give, as it depends on a number of factors. I can assure you that by asking questions, we aren’t trying to be a pain in the a*se; we are trying to pull out key info that will allow us to give you a quote that matches your brief and expectation.

I thought it would be useful to be list a few points to consider when you are looking to speak to a production company about a video brief. There may well be additional questions; but this should give you a great starting point in the planning stages.

Length of filming time for the crew

Is it a multiple location shoot?

This is important if you are trying to keep costs down. A large part of the cost of a video is hiring the film crew, so if you can keep all the filming time and locations to a minimum this will help.

Will you require interviews?

Depending on who the video is for, it’s normally best to have no more than 4 – 5 interviews. It is also important to work with an experienced producer who will be able to extract key sound bites from the interviews that can be integrated into the edit.

The amount of edit time

This is something that the production company will be able to advise you on, and is something that will affect cost. As with the number of interviews, days and locations, the number of edits will have an impact on cost.

However you can also benefit from economies of scale here as well. If you plan for multiple video activity and can capture all of your footage across a few days you can then edit it into a series of videos which will bring the overall cost down.

How many different edits are required?

I’m sure you are quickly becoming familiar with the ‘multi-channel story telling’ phrase. If you are planning to push the video content out to broadcasters, websites (editorial & specialist), social media site and bloggers then you need the right style to suit the platform and their audience.

Who is the audience?

This can dictate if graphics, animation, voiceover, music, grading etc need to be considered.

Of course we are always happy to run through all of these areas on the phone or in a meeting when clients are planning editorial or creative video, but I thought it would be good to show people why we can’t always give a rough cost straightaway!

Post by Alex Waite, Marketing Manager @ TNR Communications

Tags: broadcast, Film, Media, Online News Release, Online video, PR, Video, Video production
Posted in Broadcast PR, Online, PR, Social Media, TV, Video, Videocall | No Comments »

18.01.2013

Are we losing trust in Social Media?

With the current trend of tagging every coffee bought, every Lol chuckled and every drunken photo shared to maximise humiliation, many social media users are beginning to question the trust between themselves and the networks. While privacy settings are able to be changed and altered on a personal basis, the ability for other users to tag you in pictures and posts without your approval before release into the World Wide Web gives some cause for concern.

Instagram has turned even the most untrained photographer into a member of the paparazzi, with a mobile phone and a simple photo editing software (the majority of which are free to download) being the only tools required in recent times. However this ability to capture, edit and upload images instantly, combined with a lack of wider knowledge around photography creates users who have the means of publishing photos without any insight into privacy rights.

This coupled with the latest news that Instagram has seen a fall of daily users by over 50% in an attempted boycott over plans for advertisers to buy pictures has only highlighted the trust issues between users and the domain.

http://www.dailymail.co.uk/news/article-2260955/Instagram-lost-nearly-HALF-daily-users-month-backlash.html

Could this be the end for social networking? Unlikely, although these issues seem to be striking a cord with a selection of the population already with Facebook having a drop of 600,000 users in December 2012.

http://www.independent.co.uk/voices/comment/as-facebook-users-dropped-by-over-600000-in-december–have-we-shared-too-much-on-social-media-8450937.html

But with a wide selection of users not experiencing any issues with their privacy rights the more likely outcome is that people will just carry on using the programmes. In addition being social creatures with the ease and speed at which people can communicate through social networks it is understandable that for many the advantages outweigh the disadvantages.

Images: Press Association

Post by Andrew Clark, Production Intern @ TNR Communications

Tags: ?, Are we losing trust in Social Media, blogging, Daily Mail, Facebook, Independent, Instagram, Online, paparazzi, Social Media, tagging, the world of, TNR Communications, trust in, what are my privacy rights
Posted in Online, Social Media | No Comments »

14.12.2012

Christmas Jumper Day

Today is Christmas Jumper Day. It is a day when Save the Children encourage everyone to pull on their festive garments and raise money for charity. As some will know we are owned by Press Association and the PA second floor (where we are placed) got involved…

As you can see we have a Christmas penguin, a Christmas cat and dogs dressed up with baubles and Christmas parcels, among our seasonal sweaters. Without sounding to big headed we are pretty happy with our effort and a good sum has been raised for Save the Children. Here are a variety of close ups:

Merry Christmas all!

Tags: 12 days until Christmas, Christmas in London, Christmas is here, Christmas Jumper Day, Decembeard, Movember, Press Association, Save the Children, TNR Communications
Posted in Social Media | No Comments »

21.11.2012

Our staff attempt a world record – Guinness World Records Day

It’s nearly a week ago since I was rising at 5am to travel into our radio studio for a morning of Guinness World Records and how quickly that week has gone (without digressing too much – being a Northern lad I think time goes very quickly in this big southern city)!

This early rise was for the 8^th Guinness World Records Day, an annual event that unites every corner of the globe as hundreds of thousands of people come together for one very special celebration of the weird, wacky and downright astonishing. A couple of highlights included Most People Crammed in a Mini on Potters Field, London and Largest Kaikottikali Dance in Mumbai, India.

For us in the studio – when I say us I mean me, the engineer and two Guinness World Record adjudicators – the highlights were hearing radio presenters from across the UK attempting to break world records live on air. They had a choice from:

- Most Sound Effects Named in One Minute

- Most National Anthems Named in One Minute

- Most Film Scores Named in One Minute

As you can imagine, hearing people shout ‘church bells’ ‘Indiana Jones’ ‘Bolivia’ made for great radio and a pretty hilarious morning.

How it worked

The two adjudicators – Gaz and Kris – were in our studio and monitored back-to-back record attempts with stations across the UK who called in to have a go.

Guinness World Records Day Adjudicators, Gaz Deaves and Kris Teufel in the TNR studio

The adjudicators oversaw the record attempts and at the end were able to immediately tell the presenters their result.

To give you a little taste of what it sounds like we threw our in-house Producer Collina Bloor and freelance cameraman Dan Martin into the studio to have a go at setting a record for Film Scores, albeit for a bit of fun:

Wasn’t that fun?! Head over to the Guinness World Records website if you fancy a go yourself.

Post by Daniele Baron, Production Assistant @ TNR Communications

Tags: BBC, Craig Glenday, Day, Editor-in-Chief, film sound tracks, Guinness, India, largest kaikottikali Dance, London, Most people crammed in a mini, Mumbai, Nicky Campbell, Potters Field, Radio stations, Records, sound effects, World
Posted in Radio, Social Media | No Comments »

30.10.2012

4G Flips Digital World On Its Head

Now at the end of October with the launch of what has been dubbed by Boris Johnson, the Mayor of London, as ‘the greatest network in the world’, I thought I would take a quick look at 4G and how it will affect the way we view and use our mobile devices.

For those who don’t know, 4G is all about high speed mobile data with improved coverage for customers. In fact, 4G services are said to offer smartphone users five times faster internet speed than the currently widespread 3G.

With consumers becoming more and more digitally aware and active and as digital matures, the new ‘super powerful and fast’ Forth Generation comes onstage just at right time. According to eMarketer estimates, more than 17 million people in the UK will have gone online via mobile by the end of 2012 and that number is expected to rise to more than 20 million by 2015. Tablet usage is similarly on the upswing.

Experian Hitwise provide further insight into the internet habits of the UK population by revealing that 86% of the UK internet users visit a video site at least once a month and spend 240 million hours every month watching video content. Now, with the advent of 4G, operators will be able to offer improved mobile internet experience and broadband intense applications, one of which is high definition video.

While quicker speed is great news for consumers, at the other end of the continuum, the new improved service is also expected to create enormous opportunities for businesses to interact with their target audience and get their corporate messages across various platforms on the World Wide Web.

Everything Everywhere (EE) has had a head start in the market launching the UK’s first major Fourth Generation (4G) mobile service this morning. The new mobile service has gone live in 11 major cities across UK. Acknowledging the growing importance and popularity of video, EE has highlighted the enhanced video capabilities of the new service by incorporating famous YouTube films in their promotional campaign.

Rival network providers Vodafone, O2 and Three UK will catch up to mobile capabilities in early spring next year and that is to say that by Summer 2013 we all be part of the 4G hype.

The new service is not just a futuristic hi-tech concept anymore, future is now and we are proud to be witnessing the launch of a new frontier in mobile communications that will hopefully live up to everyone’s expectations and satisfy our digital needs.

Post by: Milena Spasova, Marketing Intern @tnrcommunications

Tags: 4G, boris johnson, communication, EE, Everything Everywhere, faster internet speed, Forth Generation, mobile, mobile communications, new frontier, new quicker speed, new service, smartphone users, UK, video consumption
Posted in Social Media, Video | No Comments »

05.10.2012

The jaw dropping bookmaker

I am no betting man myself but you have to applaud bookmaker Paddy Power for their outlandish stunts over the past year. From Bendtner’s boxers to forcing a LOCOG back down on their London (France) 2012 sponsorship, the Irish bookies have been at the top of their game in catching the media’s attention.

In recent months we have produced a couple of video projects to help spread the Paddy Power word. First up was a Christ the Redeemer style 100ft ‘statue’ of new England manager Roy Hodgson, which was erected on the eve of Euro 2012 on the White Cliffs of Dover – AKA Roy the Redeemer. The video includes some great helicopter footage and during the time of distribution we even saw tweets saying people could see the ‘statue’ from France:

Next up was Skyjacking the Ryder Cup where Paddy Power asked Twitter fans to send in their tweets of support for #TeamEurope. The stunt even got a response from World Number One golfer Rory McIlroy…

You can see Rory McIlroy’s reaction here:

http://social.rorymcilroy.com/videos/230556

All in all it has been great to be part of Paddy Power’s media controversy. You can find out more about their stunts on Taylor Herring’s website.

Post by Daniele Baron, Production Assistant @ TNR Communications

Tags: Bendtner, bookmaker, Euro 2012, massive tweets in the sky, number one golfer, on white cliffs of dover, paddy power, rory mcilroy, Roy Hodgson, roy the redeemer, ryder cup, skyjacking, Taylor Herring, team europe, USA
Posted in Online, Social Media, Video | No Comments »

17.09.2012

Plum Cookery School: The weaning journey

For the launch of Plum Cookery School, TNR was commissioned by Plum to produce a series of bespoke videos for parents, to promote the naturalness and high quality of the organic ingredients used by the organic baby food brand.

The idea of the Cookery School was developed by Plum and Finn Communications to support mothers and fathers through the weaning journey, by providing them with useful tips on nutrition and tasty recipes.

Five mums and their babies were selected and invited to attend the Cookery School and take part in a series of culinary sessions. Plum Cookery School was hosted by the child food expert Beverley Glock and the celebrity chef Rachel Allen.

TNR created a bespoke series of videos, one for each stage of the weaning process. After the video edits had been finalised and approved, the team undertook desk based research to establish the most suitable online platforms and websites to place the episodes on. With over ten years experience of selling in editorial content, TNR identified the most suitable targeted online media and created a bespoke outreach schedule to maximize online video seeding.

Take a look at each of Plum’s culinary sessions and find out how we turned Plum Cookery School into the first ever free online culinary school for parents and the ‘go-to’ place for new mums and weaning advice….

Video 1: Stage One

Meet the mums and their gorgeous babies in the garden at the Cookery School along with Beverly and Rachel, who share some useful tips and tasty recipes for the first stage of weaning.

Video 2: Stage Two

Learning from the experts: Beverley introduces stage two of weaning and provides important information and advice on allergies.
It’s time for some protein food – Rachel recreates a delicious minted peas and lamb Plum recipe, while Beverley cooks a healthy cauliflower cheese, a lovely meal that could be shared with the whole family.

Video 3: Stage Three

Beverley introduces stage three of weaning; it’s time for some taste adventures! Beverley recreates two wonderful international recipes adapted especially for babies.

Video 4: Stage Four

Stage four of weaning: more kitchen wisdom and amazing recipes recreated by Beverley.

Julia Round from Finn Communications commented:

TNR was the perfect partner for Finn PR and Plum Baby in the production of the Plum Cookery School. The friendly, professional team worked as an extension of ours and truly went above and beyond with everything from planning and script writing, to managing the shoot (not to mention mums and babies) on the day. The end result was beautiful, quality content which ticked all the boxes for us and our client. I wouldn’t hesitate in working with TNR again for future broadcast projects.

Tags: Baby Food, Beverley Glock, Finn Communications, Organic, Organic Baby Food, Plum, Plum Cookery School, Rachel Allen, TNR Communications, Weaning
Posted in Online, Social Media, Video | No Comments »

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