…Free photo and video support from the Press Association consultancy, TNR Communications
A competition was launched in March 2010, offering one UK charity a unique opportunity to gain valuable media exposure through a photography and video campaign, produced for free by a specialist part of the Press Association.
Any UK registered charity with an upcoming media campaign is invited to apply for their chance to win a free photography and video consultation with the Press Association’s in-house communications agency, TNR, who will advise on the best way to gain coverage in the UK’s print and online press. A Press Association photographer will then offer their ‘Fleet Street’ knowledge to take pictures that support the winner’s campaign, the best of which will be offered directly to the Picture Wire. The winner will also get a ‘Videocall’ of their story filmed, edited and uploaded to the UK’s top five video streaming sites.
With over 160,000 registered charities in England and Wales, publicity to drive campaign awareness and increase public support is in great demand. TNR’s consultants have hands-on experience of what works and what doesn’t within the media and are in an ideal position to advise how that crucial press coverage can be achieved.
Multimedia content can have a substantial impact on PR coverage. However, on many occasions, charities simply do not have the budget for it. The charity competition aims to give something back to the UK’s charity sector, with the gift of a £2,500 package of PR services aimed at increasing the chances of exposure for one worthy PR campaign.
TNR’s Managing Director, Claire Southeard, said “We are very proud to initiate this competition and hope we can offer some much needed support and guidance to a very worthy cause. We have spent a long time building up our experience and knowledge of what works in broadcast, photography and online and are delighted to have found this opportunity to share the benefit of that expertise with a UK charity.”
Charities are invited to apply for the competition through a dedicated page on the TNR website where they can enter details of their chosen campaign and describe how winning this competition could benefit their organisation. The campaign must be scheduled to take place before the end of June 2010 and the deadline for submissions is Friday 16th April. A judging panel will choose five finalists, from which one winner will be announced on Friday 23rd April.