Archive for the ‘Online’ Category

To get to the Press Association office for 7.30am I had to wake up at 6am! Something I had not done for a very long time. Excitement is what dressed me that morning, and it was anxiety that made me rush out the door.

I met Daniele (Production Assistant)  and was told we were to travel to South Wimbledon which was where the Nescafe photo shoot was taking place.

We were filming behind-the-scenes footage for the Nescafe 75th anniversary photo shoot. The photo shoot was to celebrate the 75th anniversary of Nescafe by incorporating the red Nescafe mugs into iconic events in history.

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The first day was the shooting of the London Olympics and the Spice Girl’s at the BRIT awards scenes. The shoot took place on a fake street where The Bill had previously been filmed, in a fake sweet shop.

The weather was bitingly cold that day and it crept in from the outside. The model had to wear a vest and bicycle shorts and all the while holding a Nescafe mug up in his outstretched arm, and all I kept on thinking was poor bloke. How people suffer for their art!

A small disused, and somewhat dull room was transformed into the Spice Girls locker room for the 1996 BRIT awards. It looked amazing! Complete with the outfits they wore that night (we can reflect now and gauge that they were hideous), make up mirrors, stalls, a huge range of cosmetics and of course the Nescafe mugs.

What I had been oblivious to before my first day is that the photographer, along with the stylist, the model and those that are paying for the services will spend relentless time and hundreds of photos to obtain that perfect picture. I was watching perfectionists at work!

The second day was even colder and it didn’t help that the whole shoot was to take place outside on that fake street. It was the recreation of the Queens coronation which took place in 1953. A street party complete with twenty patriots were to have their picture taken, which including people from all ages. That meant children! And party meant sweets and sugar. Combining these factors with the bitter cold the word hectic sprang to mind.

However I was very surprised by how professional everybody was, including the children, and to manage everybody and get the shots needed before attention spans started to fizzle out and hands started wandering toward the cakes.

The final day of shooting on location was the Swinging Sixties recreation. Two young female models were to pose in a bedroom, (again in that fake sweet shop) complete with complete sixties styles. There was an infusion of colour, fashion and smoke. Pictures were moved, colour palettes were swapped around to create the perfect teenagers bedroom from the 1960’s.

Everyone spent hours setting up scenes, tweaking bits and pieces here and there, making sandwiches for a tea party, coordinating people into place, getting people dressed and in make up, hauling all the equipment needed and it was all to obtain that one perfect shot for each scene to celebrate Nescafe’s 75th birthday.

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Post by Nathan Tansley, Production Intern @ TNR Communications

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I can’t believe the first week of May has already flown by. I feel like you blink in this industry and 10 projects go by without even realising it. With the nature of what we do, we get to meet some great people along the way. So, whilst in this reflective mood I thought it might be an idea to take a step back and share some of our ‘great meets’ over the past few months…

Mo Farah

As part of London 2012 The National Lottery launched the Olympic Park Run where 5,000 members of the public had the chance to take part in a run that would see them crossing the Olympic Stadium finish line.  In April this year Olympic Champion Mo Farah was on hand to launch The National Lottery Anniversary Run, which follows the same idea and is part of the Olympic legacy.

We produced photography and video content for this story so we’ll let Mo tell you the rest…

02 Olympic Park Anniversary

This image made it to The Guardian, Daily Mirror, Metro, The Sun and Daily Mail (to name a few)

I had the pleasure of assisting on this shoot with our Production Manager Rhian so you can see some behind the scene shots below:

Mo Farah crosses the finish line to celebrate the launch

Our cameraman Marcus and soundman Ben capture the launch

 

Boris Johnson

Mayor of London Boris Johnson helped head chef Fred Ponnavoy make a chocolate souffle during his visit to the Gu development kitchen in Walthamstow, London, to mark the London-based premium dessert company's 10th birthday.

We produced photography for this story, one of which made our Photo of the Week:

 

David Seaman

Producer Elizabeth got to meet one of England's best ever goalkeepers!  Being a football fan you can imagine how jealous I was.  Safe hands Seaman was saving penalties on a pop up football pitch in Trafalgar Square, London, to mark the arrival of Sky Sports Channels' pay as you go on NOW TV in the UK.  He was joined by Sky Sports 'legend' Jeff Stelling.  This was an interesting one for us because we had a cameraman capturing a timelapse of the football pitch construction through the night, then the rest of our crew joined him early morning to interview the keeper that made 568 appearances for Arsenal.

Still got it: David Seaman dives to save a penalty in front of the National Gallery in Trafalgar Square, London as part of Sky TV's launch of their new NOW TV service today

You can watch Seaman in action here (includes timelapse footage)...

To level the playing field I couldn't resist...

 

 

Sarah Brown

In April, Child Rights Ambassador Sarah Brown presented a special UK preview of a feature film on the transformative power of girls’ education, narrated by a host of Hollywood stars (Meryl Streep, Anne Hathaway, Alicia Keys, Liam Neeson, to name a few).

We were commissioned by Plan UK to produce an editorial video.  It was placed on The Independent, Harpers Bazaar and Yahoo, to name a few.

You can hear more from Sarah Brown through the video below:

Post by Daniele Baron, Production Assistant @ TNR Communications

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Sunshine, azure blue seas and crystal clear skies.  An image worthy of anyone’s dreams.  Unfortunately for most waking up to this is exactly that, a dream.

However Tourism Australia are launching their second campaign of the “Best job in the World”, and this year it’s bigger and better!

With 6 incredible jobs to boast and a contract worth a staggering £67k for 6 months, it seems impossible that this can even pass as work!  This time around the jobs include an outback adventurer in the Northern Territory; a park ranger in Queensland; a wildlife caretaker in South Australia; a ‘lifestyle photographer’ in Melbourne; a ‘taste master’ in Western Australia; and ‘chief funster’ in New South Wales.

 

Best Job in the World initiative

 

TNR were there at the launch of the campaign, filming the TV release and the press photography for Tourism Australia at London Waterloo.

With a lifeguard on show for the ladies, a beautiful brunette in a striking red bikini for the chaps and a giant kangaroo and koala for everyone else in between, it made for a great photocall and attracted a fair bit of attention as you can imagine

 

Best Job Tourism Australia

 

In 2009, Briton Ben Southall rose to the top of a 34,000 high applicant pile, gathered from over 200 countries to win.  The lucky 34 year old got to explore the islands of the Great Barrier Reef, snorkel and swim, whilst making friends with the locals and basically enjoy the tropical Queensland climate and lifestyle.  Not a bad way to spend 6 months…

 

Post by Tinashe Sithole @ TNR Communications

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This had to be one of the oddest briefs I have ever received. Photograph a box arriving at Heathrow, the contents of the box will not be visible at any time. Now I have been known to work wonders but this maybe pushing it too far. How was I going to get a usable press picture out of just a box. However as two bright yellow eyes peered directly at me from inside I realised I might just get something out of this, though it would be tough. The box contained a Sumatran Tiger being transported to London Zoo for breeding.

Tiger transportation

All my lens’s were too big to get a good picture through the tiny holes in the box and realising there was no other way I turned to the great enemy of the pro-photographer. Camera phones have never been a favourite thing of mine, even for shooting holiday snaps but it was the one thing with a lens small enough to shoot through the hole.

Tiger transportation

Thus rewarded with my grainy close up of a tiger, I became very interested to see if it would get used. It brought up some of the big questions in press photography, we all agree that the camera is a tool for the eye of the photographer, but this was a particularly unsophisticated tool. The question is at what point does the right picture become wrong due the poor quality of the tool used? I still don’t know the answer, the shot was used on the Mail Online.  I leave the decision to you.

Guest blog by regular TNR photograpgher David Parry

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08.02.2013

Video brief 101

A question that I frequently get asked by clients is “can you give me a rough quote on a video?”

Unfortunately this is never an easy answer for a production company to give, as it depends on a number of factors. I can assure you that by asking questions, we aren’t trying to be a pain in the a*se; we are trying to pull out key info that will allow us to give you a quote that matches your brief and expectation.

I thought it would be useful to be list a few points to consider when you are looking to speak to a production company about a video brief. There may well be additional questions; but this should give you a great starting point in the planning stages.

 

Length of filming time for the crew

Is it a multiple location shoot?

This is important if you are trying to keep costs down. A large part of the cost of a video is hiring the film crew, so if you can keep all the filming time and locations to a minimum this will help.

Will you require interviews?

Depending on who the video is for, it’s normally best to have no more than 4 – 5 interviews. It is also important to work with an experienced producer who will be able to extract key sound bites from the interviews that can be integrated into the edit.

The amount of edit time

This is something that the production company will be able to advise you on, and is something that will affect cost. As with the number of interviews, days and locations, the number of edits will have an impact on cost.

However you can also benefit from economies of scale here as well. If you plan for multiple video activity and can capture all of your footage across a few days you can then edit it into a series of videos which will bring the overall cost down.

How many different edits are required?

I’m sure you are quickly becoming familiar with the ‘multi-channel story telling’ phrase. If you are planning to push the video content out to broadcasters, websites (editorial & specialist), social media site and bloggers then you need the right style to suit the platform and their audience.

Who is the audience?

This can dictate if graphics, animation, voiceover, music, grading etc need to be considered.

 

Of course we are always happy to run through all of these areas on the phone or in a meeting when clients are planning editorial or creative video, but I thought it would be good to show people why we can’t always give a rough cost straightaway!

 

Post by Alex Waite, Marketing Manager @ TNR Communications

 

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With the current trend of tagging every coffee bought, every Lol chuckled and every drunken photo shared to maximise humiliation, many social media users are beginning to question the trust between themselves and the networks. While privacy settings are able to be changed and altered on a personal basis, the ability for other users to tag you in pictures and posts without your approval before release into the World Wide Web gives some cause for concern.

Facebook

Instagram has turned even the most untrained photographer into a member of the paparazzi, with a mobile phone and a simple photo editing software (the majority of which are free to download) being the only tools required in recent times. However this ability to capture, edit and upload images instantly, combined with a lack of wider knowledge around photography creates users who have the means of publishing photos without any insight into privacy rights.

Instagram

This coupled with the latest news that Instagram has seen a fall of daily users by over 50% in an attempted boycott over plans for advertisers to buy pictures has only highlighted the trust issues between users and the domain.

http://www.dailymail.co.uk/news/article-2260955/Instagram-lost-nearly-HALF-daily-users-month-backlash.html

 Could this be the end for social networking? Unlikely, although these issues seem to be striking a cord with a selection of the population already with Facebook having a drop of 600,000 users in December 2012.

http://www.independent.co.uk/voices/comment/as-facebook-users-dropped-by-over-600000-in-december–have-we-shared-too-much-on-social-media-8450937.html

But with a wide selection of users not experiencing any issues with their privacy rights the more likely outcome is that people will just carry on using the programmes. In addition being social creatures with the ease and speed at which people can communicate through social networks it is understandable that for many the advantages outweigh the disadvantages.

Images: Press Association

 Post by Andrew Clark, Production Intern @ TNR Communications

 

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Is Breaking Bad the greatest TV series not on TV? Despite numerous plaudits across the UK press over the past few months – Dom Jolly describes it as the greatest TV series of all time, while Charlie Brooker in The Guardian referred to it as “the best crime drama ever made”  - US drama series Breaking Bad is only available in this country on DVD boxset or via streaming sites such as Netflix.

Created by Vince Gilligan and staring Bryan Cranston as a struggling Albuquerque chemistry teacher who, on learning he has terminal cancer, starts to cook crystal meth to provide for his family before he dies, Breaking Bad may never really have been a realistic prime-time rival to Downton Abbey. However it does seem strange a series that has won seven Emmys can’t find a home on British TV.

We’re used to analysisng how satellite and cable channels have transformed the old terrestial TV hegemony. Shows such as Mad Men have won mainstream acclaim without being shown on the traditional channels. While perhaps the most lauded US drama of them all, the Wire, bounced hapazzardly around late night BBC2 schedules in relative obscurity before finding a wider following on boxset.

Breaking Bad however seems to have taken things one stage further by not actually being on TV at all. Channel 5 screened series 1 and 2 but seemed to have given up by season 3 and the recently released seasons 4 and 5 are only available on Netflix. However, does it matter?

For Breaking Bad fans probably not. Those already followers of the show will stream, download or buy the box set. With iPlayer, TiVo, 4OD and other catch up services, TV is not really just about TV”s anymore. Ultimately Breaking Bad is a niche show with a bigger cultural cachet than it has ever had viewers.  But it does seem a shame a show that raises the bar of what a TV series can be isn’t embraced by the medium for which it was created.

Yet as platforms and formats continue to merge such issues will probably become less relevant. If you’re watching an internet enabled TV, it doesn’t matter if you’re watching Lovefilm or Film4; content is key. Until then, Dr Who star Matt Smith mused about Breaking Bad meets the Timelord being his fantasy crossover episode. However whether the Tardis will find itself as the ultimate mobile meth lab in the New Mexico desert remains to be seen…

Post by Tim Kerr, Joint Managing Director @ TNR Communications

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Last week TNR were given the task of putting together a short film for NatWest. They are looking for new designs for their iconic pig. For those of you who can’t remember the original pigs, they were piggy banks that were given out to children opening bank accounts in the 80′s and are now rather sought after novelty memorabilia. So, NatWest have now launched a competition asking children to design their new pig.

This project was a great opportunity for TNR to get really creative and during the pre-production process the office ended up full of pigs crafted from various art materials.

 

We planned a shoot in Newhaven with 2 children and artist Cliff Wright who illustrated some of the Harry Potter book covers. Cliff is one of the judges in the competition and very kindly let us take over his art studio for the day. We proceeded to take out all of his pictures, paints and art tools and filled the space with modelling clay, brightly coloured paints and lots of pigs.

 

 

We had the idea to create some of the film in stop motion animation which meant we spent a massive amount of time moving modelling clay pigs a tiny amount at a time to make them “walk” across the screen.

It was a long shoot, and after a few days editing with lots of tweaks of graphics we’ve ended up with a lovely film and lots of clay pigs that we’re all proud of. Take a look…

 

Post by Collina Bloor, Producer @ TNR Communications

 

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In a short three and a half years we have hit one million views on our YouTube channel. We are fairly excited about it and will probably celebrate with some form of sponge substance also known as cake. However, we’d like to say thank you to all those who have watched, commented or interacted with one of our YouTube videos over recent times.

Over the past three and a half years we have had the privilege of working with some great clients and producing some unique content. In tribute to our one millionth view we have posted our top 10 most popular videos below….so here’s to our next million…Enjoy!

1 – Guinness World Records 2011 Shortest Man announced (362,136 views)

2 – Wonderbra Full Effect 3D Billboard (133,389 views)

3 – Jimmy Carr works as a Barista for the day (55,839 views)

4 – Kevin Pietersen shares top teaching tips at Brylcreem masterclass at Lord’s (53,995 views)

5 – My Camp Rock 2: The Final Jam Talent Show (41,049 views)

6 – British vs French stereotypes – Yougov poll shows we’re still chalk and cheese (36,992 views)

7 – Guinness World Records unveils New Tallest Man! (36,780 views)

8 – Qatar Airways’ global unveiling of revolutionary Boeing 787 (25,398 views)

9 – MINI Scooter E – A first glimpse of the new two wheel concept (23,268 views)

10 – Tissot Augmented Reality Window at Harrods (18,074 views)

If you’d like to subscribe to our Youtube channel please head over to http://www.youtube.com/user/tnrcommunications.

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I am no betting man myself but you have to applaud bookmaker Paddy Power for their outlandish stunts over the past year. From Bendtner’s boxers to forcing a LOCOG back down on their London (France) 2012 sponsorship, the Irish bookies have been at the top of their game in catching the media’s attention.

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In recent months we have produced a couple of video projects to help spread the Paddy Power word. First up was a Christ the Redeemer style 100ft ‘statue’ of new England manager Roy Hodgson, which was erected on the eve of Euro 2012 on the White Cliffs of Dover – AKA Roy the Redeemer. The video includes some great helicopter footage and during the time of distribution we even saw tweets saying people could see the ‘statue’ from France:

Next up was Skyjacking the Ryder Cup where Paddy Power asked Twitter fans to send in their tweets of support for #TeamEurope. The stunt even got a response from World Number One golfer Rory McIlroy…

You can see Rory McIlroy’s reaction here:

http://social.rorymcilroy.com/videos/230556

All in all it has been great to be part of Paddy Power’s media controversy. You can find out more about their stunts on Taylor Herring’s website.

Post by Daniele Baron, Production Assistant @ TNR Communications

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