For the launch of Alpro’s new products for 2012, they commissioned TNR to produce a corporate and social media video and a number of bespoke videos for bloggers. The event was held at the infamous Dans le Noir in Farringdon, London. This remarkable restaurant not only challenges customers’ senses by serving food and drink in pitch black. Not only does it arouse awareness and understanding of those suffering from impaired vision (as all the staff are blind) the main idea behind the concept is to completely revolutionise your sense of taste.
And that is where this venue, in particular, proved to be highly effective for the Alpro launch. The idea was to show that soya-based products can be just as tasty as non-soya based foods. Here, a number of journalists and bloggers were invited to taste some of the beautiful dishes prepared by the restaurant’s chefs- all made with soya products.
We created a bespoke video for three bloggers who attended the event and were completely unaware of what to expect or what product was used in their meals. Take a look at each experience…
Blogger 1: Giovanna Falcone
Giovanna, author of Gi’s World (and wife to McFly front man, Tom Fletcher) writes about books, movies and entertainment. When talking about the food Giovanna cleverly guessed it was Alpro by the time they reached dessert, saying, “It feels like you’re drinking Nutella but you’re not, and it’s healthier for you!”
Blogger 2: Emma Parlons
Emma is a freelance journalist and came to this event to write a blog for West London Living as well as her own blog lifeofbabylon, which covers food, restaurants, film and theatre. At first she wasn’t particularly relaxed about “leaving [her] site behind”…
Blogger 3: Coraline Grassin
Coraline seems fairly unsettled in our final bespoke edit. She was unsure what was meat and what was vegetables!
Creating bespoke videos not only increases coverage for our clients but also allows us to create relationships with bloggers and their communities. We concluded from our bloggers breakfast (held at our office this morning) making bespoke videos or providing footage which appeals to the topics they cover for their audience, allows us to explore an extra area of the media which is becoming more and more popular.
Post by: Daisy Bambridge, Production Support @tnrcommunications
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