‘Silly Season’ is upon us once again, that time of year when everything slows down as Parliament goes on holiday, schools close and real news seems much thinner on the ground. At this time the media world, still hungry for 24 hr news coverage, can often open the door to stranger and wackier stories to fill the void left behind.
There is no doubt that the newsrooms will still be covering stories on the recent coalition Government and there’s still the chance that the ever looming volcanic ash cloud will be haunting the news agenda. However, throughout the long summer months the media will be desperately crying out for content which offers those in PR the opportunity to secure that all important media exposure.
This does not mean we have to abandon the rules of respected journalism, more that we can take a look at upcoming campaigns and activities from a more light hearted point of view. Are there potential news worthy stories that may be a little on the quirky side? With the recession keeping us firmly grounded, the chance to make light of any situation will always be welcomed by editors.
This is unique time in the UK’s media calendar when it’s possible to effectively communicate about a campaign that, at any other time of year, would have to really fight to secure coverage. A simple quote or a by-lined article in a national newspaper does not automatically translate into sales but positive media coverage whether it be across radio, TV, print or the online media, can greatly strengthen the value and position of a brand or service.
Post by Suzy Richards (Head of Marketing for TNR Communications)