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Empathy – Theresa May’s Achilles heel

At the height of a crisis, the pre-eminent principle of communication is empathy.  Every public utterance, every written statement, every action must display concern and care for those who’ve been injured, financially damaged or affected.  It’s astounding that this fundamental aspect of crisis communications is often ignored or poorly understood by organisations and their spokespeople, despite its essential role in

Projecting Confidence – what we can learn from Beyoncé

Great speakers and accomplished media interviewees have much in common with other performers but the most important attribute is their apparent confidence.  Many high-profile actors, singers, comedians and dancers suffer from nerves, sometimes to the point of being physically sick or developing pre-performance panic attacks.  Yet you wouldn’t know it by watching them perform because they develop strategies to overcome

Political Interviews – How to Spot Media Training

 Danny Lawson/PA Images As you read this, it’s highly likely that the Theresa May is deep in preparation for one of the major media interviews of the general election campaign.  Tonight’s grilling on BBC 1 by veteran journalist Andrew Neil is the first of a series of party leader interviews taking place this week, including subsequent one-to-ones with Jeremy Corbyn, Tim

Diane Abbott’s car crash interview for LBC

There are few more effective ways of trashing your credibility as a spokesperson than giving a car crash interview, as the Shadow Home Secretary has learned today.  So embarrassingly poor was Diane Abbott’s performance during her interview with Nick Ferrari on LBC, that it’s being openly debated whether this veteran Labour MP should resign her position.  Most damagingly of all,